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Amazon debuts RxPass, a $5-per-month prescription drug delivery service
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Good grief! Itโs Amazon knocking on the door of healthcare again. This time, with a permutation of its โPrimeโ delivery service,...
Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy
For the first 15 years of my marketing research career, most of my work was in anti-viral medicines, with a particular focus on the revolutionary new...
Pfizer Expands โAn Accord for a Healthier Worldโ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. As Pfizer is currently a major topic in the media, it is worthwhile to bring attention to an especially beneficent and...
An FDA proposal could make OTC switches easier. Hereโs what the industry has to say
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. An FDA proposal currently on the table could make the switching of a pharmaceutical product from Rx to OTC status easier. Think...
Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. A recently published study used NLP (Natural Language Processing) to explore the contents of approximately 1.5 million messages...
The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Whatโs the biggest US โhealth storyโ from 2022? Ask just about any โman/woman on the streetโ that question, and COVID-19 will...
A Drug to Treat Aging May Not Be a Pipe Dream
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. There are several drug development programs currently in the works that seem to indicate that we may be about to enter into an...
The Power of 'Why' in Health Behavior Change
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Hereโs an interesting infographic. Its message? Clinical care only accounts for 20% of a personโs health. Itโs accompanied by a...
Would You Go to a 100-Year-Old Doctor?
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...
What Happens When Doctors and Patients Interrupt Each Other?
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. What happens when doctors and patients interrupt each other? Actually lots of interesting things, some good, some bad. Things are...
Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. As November began, Eli Lilly blamed the Inflation Reduction Act for its decision to cancel the development of two early stage...
A Treatment for Americaโs Healthcare Worker Burnout
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. We have written time and time again about physician burnout. 25% of HCPs considering career changes as a result, etc. BUT. It is...
Do You Really Want to Read What Your Doctor Writes About You?
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Are you aware that a federal rule, instituted in April 2021, requires that ALL patients be provided with electronic access to ALL...
THE COGNITIVE AUTOPSY
A great book that we recommended to you recently, Vordermarkโs An Introduction To Medical Decision-Making, is THE textbook to use to learn how...
Amazon Health Clinic: Healthcare is a message away
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Want telehealth without even virtual โface to faceโ contact with the practitioner? Amazon is opening an online clinic that uses...
How Does the Inflation Reduction Act Affect Healthcare?
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Want a good summary of the impact of the Inflation Reduction Act on health care costs AND on the pharmaceutical industry? Go to...
An Introduction to Medical Decision-Making
Take a look at the two books pictured below.
The one on the left, I assume youโve already read. Itโs the classic tome in โBehavioral Economics,โ and...
Vitality: The Next Generation Measure of Health
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. In a fascinating announcement, Cigna has now declared their company to be focused on โvitality.โ The big piece here is the report...
What the midterm election results mean for medical marketers
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election,...
Addressing the healthcare staffing shortage
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. More than 117,000 physicians dropped out of the workforce in 2021, with RNs not far behind at over 53,000 departees. Clearly, the...
Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the โpauseโ button on its...
Question Reality - Genetech
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Despite many pharmaceutical companiesโ efforts to eradicate healthcare inequity in the US, itโs still around. Big time. Now itโs...
Question Reality - Genetech
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Lack of ethnic, gender, age and geographic diversity in clinical trials isnโt a new issue for the pharmaceutical industry โ itโs...
National Hospital Flash Report: August 2022
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. If you think that COVID-19โs worst impact on the finances of US healthcare are behind us, think again. As this article reports,...
Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. As you will see in this article, Google has now inked another clinical partner to evaluate its Care Studio. Desert Oasis...
Why Healthcare Wearables Are In Your Future
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. โWearableโ health monitors are likely to be in all of our futures. Big time! As this article clearly demonstrates, there are a...
The Death Knell of Pharma HCP Websites
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. If the increasingly touted strategy of โomnichannel marketingโ is going to deliver on its promise, the pharmaceutical industry...
Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Common sense says that the COVID pandemic and numerous other factors have made the already grim picture of physician burnout even...
Speaker bureaus are a high performing channel, how do your programs measure up?
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. What impact have the pandemic, changes in the regulatory environment, omnichannel marketing strategies and new HCP expectations...
MM+M: How data brokers figure out you're pregnant
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...
President Biden recently caused a media stir with his statement on "60 Minutes"
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...
Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. How can a major pharmaceutical company partner with a digital advertising agency and local pharmacies to produce...
Alzheimer's drug study yields positive results, say makers Eisai and Biogen
๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. The Biogen/Eisai investigational Alzheimer's monoclonal antibody lecanemab achieved its main endpoint in a large clinical trial....
Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?
New marketing challenges often require the use of new approaches to marketing research. For example, using free-flowing conversations as the data...
