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Asian Americans feel a lack of belonging and safety, national surveys find
π§π΅πΆπ»πΈππΌππ. Hear from ThinkGen Vice President Audrey Wu as we celebrate Asian American and Pacific Islander Heritage month. If Audreyβs...
Vinod Khosla predicts AI doctors could be here sooner than you think
π§π΅πΆπ»πΈππΌππ. At the recent STAT Breakthrough Summit, Sun Microsystems co-founder Vinod Khosla predicted that βWithin 5 to 6 years, the FDA...
THE KINGDOM OF PREP
π§π΅πΆπ»πΈππΌππ. The rollneck sweater. The Barn Jacket.If J. Crew was in charge of your brand, what would their insight be?In 1983, cofounder...
Tip of the Iceberg
π§π΅πΆπ»πΈππΌππ. April showers brought May flowers, and weβre eager to stop and smell the roses.We at ThinkGen find inspiration in many things β...
Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care
π§π΅πΆπ»πΈππΌππ. According to a study in the American Journal of Public Health, following the checklist recommended by the U.S. Preventive...
More Girls Are Being Diagnosed With Autism
π§π΅πΆπ»πΈππΌππ. In recognition and celebration of Autism Awareness Month, ThinkGen is proud to center Research Associate Ally Duerst as she...
Cal Newport on knowledge work, Part 2: βSlow productivityβ
π§π΅πΆπ»πΈππΌππ. MIT-trained computer science professor Cal Newport (known for his bestseller, Deep Work) is working on a new book about slow...
The Behavioral Health Ecosystem Is Still Out of Alignment
π§π΅πΆπ»πΈππΌππ. βThe Behavioral Health Ecosystem Is Still Out Of Alignment.β This is a fascinating title for an important article. But what does...
Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups
π§π΅πΆπ»πΈππΌππ. Hereβs one that is so obvious that you have to wonder how it took this issue so long to come to the surface. In its draft policy...
Doctors' Burden: Physician Suicide Report 2023
π§π΅πΆπ»πΈππΌππ. Physician suicide is the tip of the iceberg of doctor burnout. 400 U.S. physicians a year take their own lives. This is the...
Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice
π§π΅πΆπ»πΈππΌππ. A recent article tells us that βThe amount of medical knowledge is said to double every 73 days.β Not surprisingly, the article...
Medical Weight-Loss Management | WeightWatchers US
π§π΅πΆπ»πΈππΌππ. βClinical Weight Managementβ- what is it? Itβs what happens when Weight Watchers (WW) acquires digital health platform Sequence....
Healthy Reputation: More Than Medicine
π§π΅πΆπ»πΈππΌππ. A new report, outlining the findings of surveying 1,000 HCPs worldwide, tells us that a pharmaceutical companyβs reputation is...
Major coalition of health groups aims to combat health misinformation
π§π΅πΆπ»πΈππΌππ. Picture a coalition of providers, payers, etc. coming together to combat health misinformation. Organizations like the American...
Is βPharma Broβ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.
π§π΅πΆπ»πΈππΌππ. In what threatens to be yet another PR problem for pharma, we once again see βPharma Broβ Martin Shkreli in the news. Less than...
Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs
π§π΅πΆπ»πΈππΌππ. Here is a finding that should be watched. Actually, there are two important things happening in this article. First, we are...
How Would You Redesign Your Doctorβs Office?
π§π΅πΆπ»πΈππΌππ. A gynecologist who actually cares about βcustomer experienceβ for his patients sent out a call on Twitter for suggestions for...
Following adcomm meeting, FDA aims to βsimplifyβ vaccination with tweaks to long-term COVID-19 strategy
π§π΅πΆπ»πΈππΌππ. Remember when the βnightly newsβ consisted largely of advice about COVID-19? When the vaccines were rolled out, advice on...
A Major Source of Aggravation and Burnout for Hundreds of Physicians
π§π΅πΆπ»πΈππΌππ. A major source of aggravation and burnout for the hundreds of physicians with whom we have research conversations every month...
The US Just Greenlit High-Tech Alternatives to Animal Testing
π§π΅πΆπ»πΈππΌππ. As you will read in the attached URL, real progress is being made in the direction of substituting tissue and computer models for...
DG Wellbeing: Healthcare Provided by DocGo
π§π΅πΆπ»πΈππΌππ. Hereβs a strange one. As part of their DGWellbeing brand, Dollar General has just announced a broadening of their relationship...
Google is holding an event about search and AI on February 8th
π§π΅πΆπ»πΈππΌππ. What does Google have in mind as it advertises a 40-minute streaming program on their latest developments in Artificial...
Amazon debuts RxPass, a $5-per-month prescription drug delivery service
π§π΅πΆπ»πΈππΌππ. Good grief! Itβs Amazon knocking on the door of healthcare again. This time, with a permutation of its βPrimeβ delivery service,...
Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy
For the first 15 years of my marketing research career, most of my work was in anti-viral medicines, with a particular focus on the revolutionary new...
Pfizer Expands βAn Accord for a Healthier Worldβ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries
π§π΅πΆπ»πΈππΌππ. As Pfizer is currently a major topic in the media, it is worthwhile to bring attention to an especially beneficent and...
An FDA proposal could make OTC switches easier. Hereβs what the industry has to say
π§π΅πΆπ»πΈππΌππ. An FDA proposal currently on the table could make the switching of a pharmaceutical product from Rx to OTC status easier. Think...
Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout
π§π΅πΆπ»πΈππΌππ. A recently published study used NLP (Natural Language Processing) to explore the contents of approximately 1.5 million messages...
The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy
π§π΅πΆπ»πΈππΌππ. Whatβs the biggest US βhealth storyβ from 2022? Ask just about any βman/woman on the streetβ that question, and COVID-19 will...
A Drug to Treat Aging May Not Be a Pipe Dream
π§π΅πΆπ»πΈππΌππ. There are several drug development programs currently in the works that seem to indicate that we may be about to enter into an...
The Power of 'Why' in Health Behavior Change
π§π΅πΆπ»πΈππΌππ. Hereβs an interesting infographic. Its message? Clinical care only accounts for 20% of a personβs health. Itβs accompanied by a...
Would You Go to a 100-Year-Old Doctor?
π§π΅πΆπ»πΈππΌππ. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...
What Happens When Doctors and Patients Interrupt Each Other?
π§π΅πΆπ»πΈππΌππ. What happens when doctors and patients interrupt each other? Actually lots of interesting things, some good, some bad. Things are...
Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape
π§π΅πΆπ»πΈππΌππ. As November began, Eli Lilly blamed the Inflation Reduction Act for its decision to cancel the development of two early stage...
A Treatment for Americaβs Healthcare Worker Burnout
π§π΅πΆπ»πΈππΌππ. We have written time and time again about physician burnout. 25% of HCPs considering career changes as a result, etc. BUT. It is...
Do You Really Want to Read What Your Doctor Writes About You?
π§π΅πΆπ»πΈππΌππ. Are you aware that a federal rule, instituted in April 2021, requires that ALL patients be provided with electronic access to ALL...
THE COGNITIVE AUTOPSY
A great book that we recommended to you recently, Vordermarkβs An Introduction To Medical Decision-Making, is THE textbook to use to learn how...
Amazon Health Clinic: Healthcare is a message away
π§π΅πΆπ»πΈππΌππ. Want telehealth without even virtual βface to faceβ contact with the practitioner? Amazon is opening an online clinic that uses...
How Does the Inflation Reduction Act Affect Healthcare?
π§π΅πΆπ»πΈππΌππ. Want a good summary of the impact of the Inflation Reduction Act on health care costs AND on the pharmaceutical industry? Go to...
An Introduction to Medical Decision-Making
Take a look at the two books pictured below.
The one on the left, I assume youβve already read. Itβs the classic tome in βBehavioral Economics,β and...
Vitality: The Next Generation Measure of Health
π§π΅πΆπ»πΈππΌππ. In a fascinating announcement, Cigna has now declared their company to be focused on βvitality.β The big piece here is the report...
What the midterm election results mean for medical marketers
π§π΅πΆπ»πΈππΌππ. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election,...
Addressing the healthcare staffing shortage
π§π΅πΆπ»πΈππΌππ. More than 117,000 physicians dropped out of the workforce in 2021, with RNs not far behind at over 53,000 departees. Clearly, the...
Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending
π§π΅πΆπ»πΈππΌππ. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the βpauseβ button on its...
Question Reality - Genetech
π§π΅πΆπ»πΈππΌππ. Despite many pharmaceutical companiesβ efforts to eradicate healthcare inequity in the US, itβs still around. Big time. Now itβs...
Question Reality - Genetech
π§π΅πΆπ»πΈππΌππ. Lack of ethnic, gender, age and geographic diversity in clinical trials isnβt a new issue for the pharmaceutical industry β itβs...
National Hospital Flash Report: August 2022
π§π΅πΆπ»πΈππΌππ. If you think that COVID-19βs worst impact on the finances of US healthcare are behind us, think again. As this article reports,...
Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care
π§π΅πΆπ»πΈππΌππ. As you will see in this article, Google has now inked another clinical partner to evaluate its Care Studio. Desert Oasis...
Why Healthcare Wearables Are In Your Future
π§π΅πΆπ»πΈππΌππ. βWearableβ health monitors are likely to be in all of our futures. Big time! As this article clearly demonstrates, there are a...
The Death Knell of Pharma HCP Websites
π§π΅πΆπ»πΈππΌππ. If the increasingly touted strategy of βomnichannel marketingβ is going to deliver on its promise, the pharmaceutical industry...
Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic
π§π΅πΆπ»πΈππΌππ. Common sense says that the COVID pandemic and numerous other factors have made the already grim picture of physician burnout even...
Speaker bureaus are a high performing channel, how do your programs measure up?
π§π΅πΆπ»πΈππΌππ. What impact have the pandemic, changes in the regulatory environment, omnichannel marketing strategies and new HCP expectations...
MM+M: How data brokers figure out you're pregnant
π§π΅πΆπ»πΈππΌππ. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...
President Biden recently caused a media stir with his statement on "60 Minutes"
π§π΅πΆπ»πΈππΌππ. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...
Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
π§π΅πΆπ»πΈππΌππ. How can a major pharmaceutical company partner with a digital advertising agency and local pharmacies to produce...
Alzheimer's drug study yields positive results, say makers Eisai and Biogen
π§π΅πΆπ»πΈππΌππ. The Biogen/Eisai investigational Alzheimer's monoclonal antibody lecanemab achieved its main endpoint in a large clinical trial....
Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?
New marketing challenges often require the use of new approaches to marketing research. For example, using free-flowing conversations as the data...
