---
title: Our Thinking | ThinkGen
description: Leading the Way in Healthcare Market Research. ThinkGen is a full-service global market research consultancy that bridges clinical and behavioral sciences to...
---

# Our Thinking

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[![](https://ourthinking.think-gen.com/hs-fs/hubfs/obese.png?width=596&name=obese.png) ](https://ourthinking.think-gen.com/obesity-demand-assessment)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Obesity](https://ourthinking.think-gen.com/tag/obesity) 

 November 2024

## [Obesity Demand Assessment](https://ourthinking.think-gen.com/obesity-demand-assessment)

[ Read More ](https://ourthinking.think-gen.com/obesity-demand-assessment)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/Cardio%20article.png?width=596&name=Cardio%20article.png) ](https://ourthinking.think-gen.com/cardiovascular-hcp-segmentation)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) 

 November 2024

## [Cardiovascular HCP Segmentation](https://ourthinking.think-gen.com/cardiovascular-hcp-segmentation)

[ Read More ](https://ourthinking.think-gen.com/cardiovascular-hcp-segmentation)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/1686155998187.jpeg?width=596&name=1686155998187.jpeg) ](https://ourthinking.think-gen.com/mind-the-gap-three-assumptions-to-double-check-in-your-brand-plan)

[Oncology](https://ourthinking.think-gen.com/tag/oncology) [Article](https://ourthinking.think-gen.com/tag/article) 

 October 2024

## [Mind the Gap - Three Assumptions to Double Check in Your Brand Plan](https://ourthinking.think-gen.com/mind-the-gap-three-assumptions-to-double-check-in-your-brand-plan)

[ Read More ](https://ourthinking.think-gen.com/mind-the-gap-three-assumptions-to-double-check-in-your-brand-plan)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/Global%20Target%20Product%20Profile%20Assessment_Page_1.png?width=596&name=Global%20Target%20Product%20Profile%20Assessment_Page_1.png) ](https://ourthinking.think-gen.com/global-target-product-profile-assessment)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) 

 October 2024

## [Global Target Product Profile Assessment](https://ourthinking.think-gen.com/global-target-product-profile-assessment)

[ Read More ](https://ourthinking.think-gen.com/global-target-product-profile-assessment)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/Picture1.png?width=596&name=Picture1.png) ](https://ourthinking.think-gen.com/uncovering-the-truth-bridging-the-gap-between-stated-intentions-and-actual-behavior-to-generate-deeper-qualitative-insights)

[Article](https://ourthinking.think-gen.com/tag/article) 

 September 2024

## [Uncovering the Truth: Bridging the Gap Between Stated Intentions and Actual Behavior to Generate Deeper Qualitative Insights](https://ourthinking.think-gen.com/uncovering-the-truth-bridging-the-gap-between-stated-intentions-and-actual-behavior-to-generate-deeper-qualitative-insights)

[ Read More ](https://ourthinking.think-gen.com/uncovering-the-truth-bridging-the-gap-between-stated-intentions-and-actual-behavior-to-generate-deeper-qualitative-insights)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/Your%20claim.png?width=596&name=Your%20claim.png) ](https://ourthinking.think-gen.com/how-to-claimyour-claim)

[Article](https://ourthinking.think-gen.com/tag/article) 

 September 2024

## [How to Claim Your Claim](https://ourthinking.think-gen.com/how-to-claimyour-claim)

[ Read More ](https://ourthinking.think-gen.com/how-to-claimyour-claim)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/1724723900359.png?width=596&name=1724723900359.png) ](https://ourthinking.think-gen.com/power-words-are-pharma-marketers-new-secret-weapon)

[Article](https://ourthinking.think-gen.com/tag/article) 

 August 2024

## [Power Words Are Pharma Marketers’ New Secret Weapon](https://ourthinking.think-gen.com/power-words-are-pharma-marketers-new-secret-weapon)

[ Read More ](https://ourthinking.think-gen.com/power-words-are-pharma-marketers-new-secret-weapon)

[![Antiviral Long-Range Forecasting](https://ourthinking.think-gen.com/hs-fs/hubfs/1-Aug-21-2024-07-46-52-5966-PM.png?width=596&name=1-Aug-21-2024-07-46-52-5966-PM.png) ](https://ourthinking.think-gen.com/hubfs/Antiviral%20Long-Range%20Forecasting-1.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Antiviral](https://ourthinking.think-gen.com/tag/antiviral) 

 August 2024

## [Antiviral Long-Range Forecasting](https://ourthinking.think-gen.com/hubfs/Antiviral%20Long-Range%20Forecasting-1.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Antiviral%20Long-Range%20Forecasting-1.pdf)

[![Dermatologic Opportunity Assessment](https://ourthinking.think-gen.com/hs-fs/hubfs/2-Aug-21-2024-07-44-52-1260-PM.png?width=596&name=2-Aug-21-2024-07-44-52-1260-PM.png) ](https://ourthinking.think-gen.com/hubfs/Dermatologic%20Opportunity%20Assessment.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Dermatology](https://ourthinking.think-gen.com/tag/dermatology) 

 August 2024

## [Dermatologic Opportunity Assessment](https://ourthinking.think-gen.com/hubfs/Dermatologic%20Opportunity%20Assessment.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Dermatologic%20Opportunity%20Assessment.pdf)

[![The Value of Deep Customer Listening](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-Aug-14-2024-04-11-44-7546-PM.png?width=596&name=Untitled%20design%20(2)-Aug-14-2024-04-11-44-7546-PM.png) ](https://ourthinking.think-gen.com/value-of-deep-customer-learning)

[Article](https://ourthinking.think-gen.com/tag/article) 

 August 2024

## [The Value of Deep Customer Listening](https://ourthinking.think-gen.com/value-of-deep-customer-learning)

[ Read More ](https://ourthinking.think-gen.com/value-of-deep-customer-learning)

[![Quality Insights at the Speed of Decision Making](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Aug-14-2024-04-05-49-5862-PM.png?width=596&name=Untitled%20design-Aug-14-2024-04-05-49-5862-PM.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_ThinkASAP_InfoSheet_v3%20(1).pdf)

[Tip Sheet](https://ourthinking.think-gen.com/tag/tip-sheet) [General](https://ourthinking.think-gen.com/tag/general) 

 August 2024

## [Quality Insights at the Speed of Decision Making](https://ourthinking.think-gen.com/hubfs/ThinkGen_ThinkASAP_InfoSheet_v3%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_ThinkASAP_InfoSheet_v3%20(1).pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkTPP.jpg?width=596&name=ThinkTPP.jpg) ](https://ourthinking.think-gen.com/thinktpp-rethinking-target-product-profile-testing-and-the-cursomers-path-to-purchase)

[Article](https://ourthinking.think-gen.com/tag/article) 

 July 2024

## [ThinkTPP: Rethinking Target Product Profile Testing and the Customer's "Path to Purchase"](https://ourthinking.think-gen.com/thinktpp-rethinking-target-product-profile-testing-and-the-cursomers-path-to-purchase)

[ Read More ](https://ourthinking.think-gen.com/thinktpp-rethinking-target-product-profile-testing-and-the-cursomers-path-to-purchase)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkGen%20Article%20%235%20-%20Using%20MR%20to%20Optimize%20Clinical%20Trials.jpg?width=596&name=ThinkGen%20Article%20%235%20-%20Using%20MR%20to%20Optimize%20Clinical%20Trials.jpg) ](https://ourthinking.think-gen.com/using-customer-input-and-decision-support-tools-to-optimize-clinical-trial-design)

[Article](https://ourthinking.think-gen.com/tag/article) 

 June 2024

## [Using Customer Input and Decision Support Tools to Optimize Clinical Trial Design](https://ourthinking.think-gen.com/using-customer-input-and-decision-support-tools-to-optimize-clinical-trial-design)

[ Read More ](https://ourthinking.think-gen.com/using-customer-input-and-decision-support-tools-to-optimize-clinical-trial-design)

[![Navigating Success: Let ThinkSMART Guide You to the Perfect Communication Mix](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-Feb-07-2024-03-30-13-1614-PM.png?width=596&name=Untitled%20design%20(2)-Feb-07-2024-03-30-13-1614-PM.png) ](https://ourthinking.think-gen.com/let-thinksmart-guid-you-to-the-perfect-communication-mix)

[Article](https://ourthinking.think-gen.com/tag/article) 

 February 2024

## [Navigating Success: Let ThinkSMART Guide You to the Perfect Communication Mix](https://ourthinking.think-gen.com/let-thinksmart-guid-you-to-the-perfect-communication-mix)

[ Read More ](https://ourthinking.think-gen.com/let-thinksmart-guid-you-to-the-perfect-communication-mix)

[![Elevating Creative Campaign Performance](https://ourthinking.think-gen.com/hs-fs/hubfs/Add%20a%20little%20bit%20of%20body%20text%20(1).png?width=596&name=Add%20a%20little%20bit%20of%20body%20text%20(1).png) ](https://ourthinking.think-gen.com/elevating-creative-campaign-performance)

[Article](https://ourthinking.think-gen.com/tag/article) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 November 2023

## [Elevating Creative Campaign Performance](https://ourthinking.think-gen.com/elevating-creative-campaign-performance)

[ Read More ](https://ourthinking.think-gen.com/elevating-creative-campaign-performance)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Sep-12-2023-07-31-53-3421-PM.png?width=596&name=ThinkFAST!-Sep-12-2023-07-31-53-3421-PM.png) ](https://ourthinking.think-gen.com/help-patients-crack-the-case)

[Article](https://ourthinking.think-gen.com/tag/article) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 September 2023

## [Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing](https://ourthinking.think-gen.com/help-patients-crack-the-case)

[ Read More ](https://ourthinking.think-gen.com/help-patients-crack-the-case)

[![When AI Overrules the Nurses Caring for You](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(1)-4.png?width=596&name=ThinkFAST!%20(1)-4.png) ](https://ourthinking.think-gen.com/ai-medical-diagnosis-nurses)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 August 2023

## [When AI Overrules the Nurses Caring for You](https://ourthinking.think-gen.com/ai-medical-diagnosis-nurses)

[ Read More ](https://ourthinking.think-gen.com/ai-medical-diagnosis-nurses)

[![ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-4.png?width=596&name=ThinkFAST!-4.png) ](https://ourthinking.think-gen.com/the-missing-element-of-pharmaceutical-brand-strategy-habit-lens)

[Article](https://ourthinking.think-gen.com/tag/article) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 August 2023

## [ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy](https://ourthinking.think-gen.com/the-missing-element-of-pharmaceutical-brand-strategy-habit-lens)

[ Read More ](https://ourthinking.think-gen.com/the-missing-element-of-pharmaceutical-brand-strategy-habit-lens)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Aug-07-2023-05-42-46-0554-PM.png?width=596&name=ThinkFAST!-Aug-07-2023-05-42-46-0554-PM.png) ](https://ourthinking.think-gen.com/long-covid-symptoms-hyperthyroidism)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 August 2023

## [Her Symptoms Suggested Long Covid. But Was That Too Obvious?](https://ourthinking.think-gen.com/long-covid-symptoms-hyperthyroidism)

[ Read More ](https://ourthinking.think-gen.com/long-covid-symptoms-hyperthyroidism)

[![As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Jul-24-2023-07-53-13-4547-PM.png?width=596&name=ThinkFAST!-Jul-24-2023-07-53-13-4547-PM.png) ](https://ourthinking.think-gen.com/ai-products-marketing-human-made)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 July 2023

## [As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch](https://ourthinking.think-gen.com/ai-products-marketing-human-made)

[ Read More ](https://ourthinking.think-gen.com/ai-products-marketing-human-made)

[![Laurel Braitman Teaches Doctors the Power of Storytelling](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(1)-3.png?width=596&name=ThinkFAST!%20(1)-3.png) ](https://ourthinking.think-gen.com/laurel-braitman-teaches-doctors-the-power-of-storytelling)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 July 2023

## [Laurel Braitman Teaches Doctors the Power of Storytelling](https://ourthinking.think-gen.com/laurel-braitman-teaches-doctors-the-power-of-storytelling)

[ Read More ](https://ourthinking.think-gen.com/laurel-braitman-teaches-doctors-the-power-of-storytelling)

[![What is Habit Lens℠ - Part 3](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(2).png?width=596&name=ThinkFAST!%20(2).png) ](https://ourthinking.think-gen.com/hubfs/Re-edit%20Episode%205.2_mixdown.mp3)

[Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) [ThinkPod](https://ourthinking.think-gen.com/tag/thinkpod) 

 July 2023

## [Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 2](https://ourthinking.think-gen.com/hubfs/Re-edit%20Episode%205.2_mixdown.mp3)

[ Listen Now ](https://ourthinking.think-gen.com/hubfs/Re-edit%20Episode%205.2_mixdown.mp3) [![spotify](https://ourthinking.think-gen.com/hs-fs/hubfs/spotify.png?width=2000&name=spotify.png) ](https://open.spotify.com/show/4vxjGblrpPrOt32CPa0ojV) [![soundcloud](https://ourthinking.think-gen.com/hs-fs/hubfs/soundcloud.png?width=2000&name=soundcloud.png) ](https://soundcloud.com/thinkpod)

[![What is Habit Lens℠ - Part 3](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(2).png?width=596&name=ThinkFAST!%20(2).png) ](https://ourthinking.think-gen.com/hubfs/Re-edit%20Episode%204_mixdown.mp3)

[Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) [ThinkPod](https://ourthinking.think-gen.com/tag/thinkpod) 

 July 2023

## [Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 1](https://ourthinking.think-gen.com/hubfs/Re-edit%20Episode%204_mixdown.mp3)

[ Listen Now ](https://ourthinking.think-gen.com/hubfs/Re-edit%20Episode%204_mixdown.mp3) [![spotify](https://ourthinking.think-gen.com/hs-fs/hubfs/spotify.png?width=2000&name=spotify.png) ](https://open.spotify.com/show/4vxjGblrpPrOt32CPa0ojV) [![soundcloud](https://ourthinking.think-gen.com/hs-fs/hubfs/soundcloud.png?width=2000&name=soundcloud.png) ](https://soundcloud.com/thinkpod)

[![Continue to Ask Beautiful Questions](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Jul-11-2023-04-45-57-8558-PM.png?width=596&name=ThinkFAST!-Jul-11-2023-04-45-57-8558-PM.png) ](https://ourthinking.think-gen.com/ask-beautiful-questions)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 July 2023

## [Continue to Ask Beautiful Questions](https://ourthinking.think-gen.com/ask-beautiful-questions)

[ Read More ](https://ourthinking.think-gen.com/ask-beautiful-questions)

[![What is Habit Lens℠ - Part 3](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(2).png?width=596&name=ThinkFAST!%20(2).png) ](https://ourthinking.think-gen.com/hubfs/Think%20pod%20episode%203.2_mixdown%20(1).mp3)

[Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) [ThinkPod](https://ourthinking.think-gen.com/tag/thinkpod) 

 July 2023

## [What is the Habit Lens℠ – Part 3?](https://ourthinking.think-gen.com/hubfs/Think%20pod%20episode%203.2_mixdown%20(1).mp3)

[ Listen Now ](https://ourthinking.think-gen.com/hubfs/Think%20pod%20episode%203.2_mixdown%20(1).mp3) [![spotify](https://ourthinking.think-gen.com/hs-fs/hubfs/spotify.png?width=2000&name=spotify.png) ](https://open.spotify.com/show/4vxjGblrpPrOt32CPa0ojV) [![soundcloud](https://ourthinking.think-gen.com/hs-fs/hubfs/soundcloud.png?width=2000&name=soundcloud.png) ](https://soundcloud.com/thinkpod)

[![What is Habit Lens℠ - Part 2](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(2).png?width=596&name=ThinkFAST!%20(2).png) ](https://ourthinking.think-gen.com/hubfs/ThinkPod%20Episode%202%20_%20TO%20AIR%2007.05.23.wav)

[Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) [ThinkPod](https://ourthinking.think-gen.com/tag/thinkpod) 

 July 2023

## [What is the Habit Lens℠ - Part 2?](https://ourthinking.think-gen.com/hubfs/ThinkPod%20Episode%202%20_%20TO%20AIR%2007.05.23.wav)

[ Listen Now ](https://ourthinking.think-gen.com/hubfs/ThinkPod%20Episode%202%20_%20TO%20AIR%2007.05.23.wav) [![spotify](https://ourthinking.think-gen.com/hs-fs/hubfs/spotify.png?width=2000&name=spotify.png) ](https://open.spotify.com/show/4vxjGblrpPrOt32CPa0ojV) [![soundcloud](https://ourthinking.think-gen.com/hs-fs/hubfs/soundcloud.png?width=2000&name=soundcloud.png) ](https://soundcloud.com/thinkpod)

[![What is Habit Lens℠ - Part 1](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(2).png?width=596&name=ThinkFAST!%20(2).png) ](https://ourthinking.think-gen.com/hubfs/ThinkPod%20Episode%201%20_%20TO%20AIR%2006.20.23.wav)

[Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) [ThinkPod](https://ourthinking.think-gen.com/tag/thinkpod) 

 July 2023

## [What is the Habit Lens℠ - Part 1?](https://ourthinking.think-gen.com/hubfs/ThinkPod%20Episode%201%20_%20TO%20AIR%2006.20.23.wav)

[ Listen Now ](https://ourthinking.think-gen.com/hubfs/ThinkPod%20Episode%201%20_%20TO%20AIR%2006.20.23.wav) [![spotify](https://ourthinking.think-gen.com/hs-fs/hubfs/spotify.png?width=2000&name=spotify.png) ](https://open.spotify.com/show/4vxjGblrpPrOt32CPa0ojV) [![soundcloud](https://ourthinking.think-gen.com/hs-fs/hubfs/soundcloud.png?width=2000&name=soundcloud.png) ](https://soundcloud.com/thinkpod)

[![What If Instead of Trying to Manage Your Time, You Set It Free?](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Jul-05-2023-04-26-17-3780-PM.png?width=596&name=ThinkFAST!-Jul-05-2023-04-26-17-3780-PM.png) ](https://ourthinking.think-gen.com/set-your-time-free)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 July 2023

## [What If Instead of Trying to Manage Your Time, You Set It Free?](https://ourthinking.think-gen.com/set-your-time-free)

[ Read More ](https://ourthinking.think-gen.com/set-your-time-free)

[![Someone’s Gotta Do It](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Jun-27-2023-02-00-03-4433-AM.png?width=596&name=ThinkFAST!-Jun-27-2023-02-00-03-4433-AM.png) ](https://ourthinking.think-gen.com/someones-gotta-do-it/)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 June 2023

## [Someone’s Gotta Do It](https://ourthinking.think-gen.com/someones-gotta-do-it/)

[ Read More ](https://ourthinking.think-gen.com/someones-gotta-do-it/)

[![The Optimization Sink Hole](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(1)-1.png?width=596&name=ThinkFAST!%20(1)-1.png) ](https://ourthinking.think-gen.com/the-optimization-sinkhole)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 June 2023

## [The Optimization Sinkhole](https://ourthinking.think-gen.com/the-optimization-sinkhole)

[ Read More ](https://ourthinking.think-gen.com/the-optimization-sinkhole)

[![Bent Flyvbjerg’s secrets of project success](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-Jun-13-2023-04-39-51-9025-PM.png?width=596&name=ThinkFAST!-Jun-13-2023-04-39-51-9025-PM.png) ](https://ourthinking.think-gen.com/https/www.apm.org.uk/blog/bent-flyvbjerg-s-secrets-of-project-success/)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 June 2023

## [Bent Flyvbjerg’s secrets of project success](https://ourthinking.think-gen.com/https/www.apm.org.uk/blog/bent-flyvbjerg-s-secrets-of-project-success/)

[ Read More ](https://ourthinking.think-gen.com/https/www.apm.org.uk/blog/bent-flyvbjerg-s-secrets-of-project-success/)

[![ThinkGen’s Habit Lens(SM): The Missing Element of Pharmaceutical Brand Strategy](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-4.png?width=596&name=ThinkFAST!-4.png) ](https://ourthinking.think-gen.com/the-missing-element-of-pharmaceutical-brand-strategy)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 June 2023

## [ThinkGen’s Habit Lens(SM): The Missing Element of Pharmaceutical Brand Strategy](https://ourthinking.think-gen.com/the-missing-element-of-pharmaceutical-brand-strategy)

[ Read More ](https://ourthinking.think-gen.com/the-missing-element-of-pharmaceutical-brand-strategy)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!%20(1).png?width=596&name=ThinkFAST!%20(1).png) ](https://ourthinking.think-gen.com/math-coach-teaches-kids-to-outsmart-ai)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 May 2023

## [The Brilliant Math Coach Teaching America’s Kids to Outsmart AI](https://ourthinking.think-gen.com/math-coach-teaches-kids-to-outsmart-ai)

[ Read More ](https://ourthinking.think-gen.com/math-coach-teaches-kids-to-outsmart-ai)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-3.png?width=596&name=ThinkFAST!-3.png) ](https://ourthinking.think-gen.com/asian-americans-lack-of-belonging-and-safety)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 May 2023

## [Asian Americans feel a lack of belonging and safety, national surveys find](https://ourthinking.think-gen.com/asian-americans-lack-of-belonging-and-safety)

[ Read More ](https://ourthinking.think-gen.com/asian-americans-lack-of-belonging-and-safety)

[![Vinod Khosla predicts AI doctors could be here sooner than you think](https://ourthinking.think-gen.com/hs-fs/hubfs/2-3.png?width=596&name=2-3.png) ](https://ourthinking.think-gen.com/ai-doctors-could-heresooner-than-you-think)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 May 2023

## [Vinod Khosla predicts AI doctors could be here sooner than you think](https://ourthinking.think-gen.com/ai-doctors-could-heresooner-than-you-think)

[ Read More ](https://ourthinking.think-gen.com/ai-doctors-could-heresooner-than-you-think)

[![THE KINGDOM OF PREP](https://ourthinking.think-gen.com/hs-fs/hubfs/1-4.png?width=596&name=1-4.png) ](https://ourthinking.think-gen.com/the-kingdom-of-prep)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 May 2023

## [THE KINGDOM OF PREP](https://ourthinking.think-gen.com/the-kingdom-of-prep)

[ Read More ](https://ourthinking.think-gen.com/the-kingdom-of-prep)

[![Tip of the Iceberg](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-2.png?width=596&name=ThinkFAST!-2.png) ](https://ourthinking.think-gen.com/tip-of-the-iceberg)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 May 2023

## [Tip of the Iceberg](https://ourthinking.think-gen.com/tip-of-the-iceberg)

[ Read More ](https://ourthinking.think-gen.com/tip-of-the-iceberg)

[![Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care](https://ourthinking.think-gen.com/hs-fs/hubfs/1-3.png?width=596&name=1-3.png) ](https://ourthinking.think-gen.com/uspstf-preventive-care-recommendations-in-primary-care)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 April 2023

## [Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care](https://ourthinking.think-gen.com/uspstf-preventive-care-recommendations-in-primary-care)

[ Read More ](https://ourthinking.think-gen.com/uspstf-preventive-care-recommendations-in-primary-care)

[![More Girls Are Being Diagnosed With Autism](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!-1.png?width=596&name=ThinkFAST!-1.png) ](https://ourthinking.think-gen.com/more-girls-are-being-diagnosed-with-autism)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 April 2023

## [More Girls Are Being Diagnosed With Autism](https://ourthinking.think-gen.com/more-girls-are-being-diagnosed-with-autism)

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[![Cal Newport on knowledge work, Part 2: “Slow productivity”](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkFAST!.png?width=596&name=ThinkFAST!.png) ](https://ourthinking.think-gen.com/cal-newport-on-knowledge-work)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 April 2023

## [Cal Newport on knowledge work, Part 2: “Slow productivity”](https://ourthinking.think-gen.com/cal-newport-on-knowledge-work)

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[![The Behavioral Health Ecosystem Is Still Out of Alignment](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1)-Mar-28-2023-12-59-45-4599-PM.png?width=596&name=Untitled%20design%20(1)-Mar-28-2023-12-59-45-4599-PM.png) ](https://ourthinking.think-gen.com/the-behavioral-health-ecosystem-is-still-out-of-alignment)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 April 2023

## [The Behavioral Health Ecosystem Is Still Out of Alignment](https://ourthinking.think-gen.com/the-behavioral-health-ecosystem-is-still-out-of-alignment)

[ Read More ](https://ourthinking.think-gen.com/the-behavioral-health-ecosystem-is-still-out-of-alignment)

[![Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-Mar-28-2023-01-04-46-8372-PM.png?width=596&name=Untitled%20design%20(2)-Mar-28-2023-01-04-46-8372-PM.png) ](https://ourthinking.think-gen.com/only-physicians-with-relevant-expertise-should-handle-prior-authorization-disputes)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 April 2023

## [Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups](https://ourthinking.think-gen.com/only-physicians-with-relevant-expertise-should-handle-prior-authorization-disputes)

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[![Doctors' Burden: Physician Suicide Report 2023](https://ourthinking.think-gen.com/hs-fs/hubfs/2-1.png?width=596&name=2-1.png) ](https://ourthinking.think-gen.com/physician-suicide-report-2023)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 March 2023

## [Doctors' Burden: Physician Suicide Report 2023](https://ourthinking.think-gen.com/physician-suicide-report-2023)

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[![Medical Weight-Loss Management | WeightWatchers US](https://ourthinking.think-gen.com/hs-fs/hubfs/1-2.png?width=596&name=1-2.png) ](https://ourthinking.think-gen.com/medical-weight-loss-management)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 March 2023

## [Medical Weight-Loss Management | WeightWatchers US](https://ourthinking.think-gen.com/medical-weight-loss-management)

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[![Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-Mar-09-2023-04-41-59-8708-PM.png?width=596&name=Untitled%20design%20(2)-Mar-09-2023-04-41-59-8708-PM.png) ](https://ourthinking.think-gen.com/docs-struggle-to-keep-up-with-the-flood-of-new-medical-knowledge)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 March 2023

## [Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice](https://ourthinking.think-gen.com/docs-struggle-to-keep-up-with-the-flood-of-new-medical-knowledge)

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[![Healthy Reputation: More Than Medicine](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1)-Mar-09-2023-04-39-05-9204-PM.png?width=596&name=Untitled%20design%20(1)-Mar-09-2023-04-39-05-9204-PM.png) ](https://ourthinking.think-gen.com/more-than-medicine)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 March 2023

## [Healthy Reputation: More Than Medicine](https://ourthinking.think-gen.com/more-than-medicine)

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[![Major coalition of health groups aims to combat health misinformation](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Mar-09-2023-04-35-26-1580-PM.png?width=596&name=Untitled%20design-Mar-09-2023-04-35-26-1580-PM.png) ](https://ourthinking.think-gen.com/major-coalition-of-health-groups-aims-to-combat-health-misinformation)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 March 2023

## [Major coalition of health groups aims to combat health misinformation](https://ourthinking.think-gen.com/major-coalition-of-health-groups-aims-to-combat-health-misinformation)

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[![Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(4)-4.png?width=596&name=Untitled%20design%20(4)-4.png) ](https://ourthinking.think-gen.com/is-pharma-bro-martin-shkreli-violating-his-lifetime-industry-ban-the-ftc-wants-to-know)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 March 2023

## [Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.](https://ourthinking.think-gen.com/is-pharma-bro-martin-shkreli-violating-his-lifetime-industry-ban-the-ftc-wants-to-know)

[ Read More ](https://ourthinking.think-gen.com/is-pharma-bro-martin-shkreli-violating-his-lifetime-industry-ban-the-ftc-wants-to-know)

[![Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(3)-Feb-21-2023-03-43-03-3591-PM.png?width=596&name=Untitled%20design%20(3)-Feb-21-2023-03-43-03-3591-PM.png) ](https://ourthinking.think-gen.com/doctors-are-disappearing-from-emergency-rooms-as-hospitals-look-to-cut-costs)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs](https://ourthinking.think-gen.com/doctors-are-disappearing-from-emergency-rooms-as-hospitals-look-to-cut-costs)

[ Read More ](https://ourthinking.think-gen.com/doctors-are-disappearing-from-emergency-rooms-as-hospitals-look-to-cut-costs)

[![How Would You Redesign Your Doctor’s Office?](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-Feb-14-2023-04-22-14-3193-PM.png?width=596&name=Untitled%20design%20(2)-Feb-14-2023-04-22-14-3193-PM.png) ](https://ourthinking.think-gen.com/how-would-you-redesign-your-doctors-office)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [How Would You Redesign Your Doctor’s Office?](https://ourthinking.think-gen.com/how-would-you-redesign-your-doctors-office)

[ Read More ](https://ourthinking.think-gen.com/how-would-you-redesign-your-doctors-office)

[![Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1)-Feb-14-2023-04-19-56-8124-PM.png?width=596&name=Untitled%20design%20(1)-Feb-14-2023-04-19-56-8124-PM.png) ](https://ourthinking.think-gen.com/following-adcomm-meeting-fda-aims-to-simplify-vaccination-with-tweaks-to-long-term-covid-19-strategy)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy](https://ourthinking.think-gen.com/following-adcomm-meeting-fda-aims-to-simplify-vaccination-with-tweaks-to-long-term-covid-19-strategy)

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[![A Major Source of Aggravation and Burnout for Hundreds of Physicians](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Feb-14-2023-04-17-04-6211-PM.png?width=596&name=Untitled%20design-Feb-14-2023-04-17-04-6211-PM.png) ](https://ourthinking.think-gen.com/a-major-source-of-aggravation-and-burnout-for-hundreds-of-physicians)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [A Major Source of Aggravation and Burnout for Hundreds of Physicians](https://ourthinking.think-gen.com/a-major-source-of-aggravation-and-burnout-for-hundreds-of-physicians)

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[![The US Just Greenlit High-Tech Alternatives to Animal Testing](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(8)-1.png?width=596&name=Untitled%20design%20(8)-1.png) ](https://ourthinking.think-gen.com/the-us-just-greenlit-high-tech-alternatives-to-animal-testing)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [The US Just Greenlit High-Tech Alternatives to Animal Testing](https://ourthinking.think-gen.com/the-us-just-greenlit-high-tech-alternatives-to-animal-testing)

[ Read More ](https://ourthinking.think-gen.com/the-us-just-greenlit-high-tech-alternatives-to-animal-testing)

[![DG Wellbeing: Healthcare Provided by DocGo](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(7)-2.png?width=596&name=Untitled%20design%20(7)-2.png) ](https://ourthinking.think-gen.com/dgwellbeing)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [DG Wellbeing: Healthcare Provided by DocGo](https://ourthinking.think-gen.com/dgwellbeing)

[ Read More ](https://ourthinking.think-gen.com/dgwellbeing)

[![Google is holding an event about search and AI on February 8th](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Feb-07-2023-03-11-10-8949-PM.png?width=596&name=Untitled%20design-Feb-07-2023-03-11-10-8949-PM.png) ](https://ourthinking.think-gen.com/google-search-ai-event-february)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [Google is holding an event about search and AI on February 8th](https://ourthinking.think-gen.com/google-search-ai-event-february)

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[![Amazon debuts RxPass, a $5-per-month prescription drug delivery service](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(6)-2.png?width=596&name=Untitled%20design%20(6)-2.png) ](https://ourthinking.think-gen.com/amazon-debuts-rxpass-a-5-per-month-prescription-drug-delivery-service)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 February 2023

## [Amazon debuts RxPass, a $5-per-month prescription drug delivery service](https://ourthinking.think-gen.com/amazon-debuts-rxpass-a-5-per-month-prescription-drug-delivery-service)

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[![Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Feb-01-2023-09-13-02-4792-PM.png?width=596&name=Untitled%20design-Feb-01-2023-09-13-02-4792-PM.png) ](https://ourthinking.think-gen.com/customer-driven-positioning-a-marketing-research-platform-to-inform-better-brand-strategy)

[Article](https://ourthinking.think-gen.com/tag/article) 

 February 2023

## [Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy](https://ourthinking.think-gen.com/customer-driven-positioning-a-marketing-research-platform-to-inform-better-brand-strategy)

[ Read More ](https://ourthinking.think-gen.com/customer-driven-positioning-a-marketing-research-platform-to-inform-better-brand-strategy)

[![Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(5)-3.png?width=596&name=Untitled%20design%20(5)-3.png) ](https://ourthinking.think-gen.com/pfizer-expands-accord-for-healthier-world-product-offering)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries](https://ourthinking.think-gen.com/pfizer-expands-accord-for-healthier-world-product-offering)

[ Read More ](https://ourthinking.think-gen.com/pfizer-expands-accord-for-healthier-world-product-offering)

[![An FDA proposal could make OTC switches easier. Here’s what the industry has to say](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(4)-3.png?width=596&name=Untitled%20design%20(4)-3.png) ](https://ourthinking.think-gen.com/an-fda-proposal-could-make-otc-switches-easier.-heres-what-the-industry-has-to-say)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [An FDA proposal could make OTC switches easier. Here’s what the industry has to say](https://ourthinking.think-gen.com/an-fda-proposal-could-make-otc-switches-easier.-heres-what-the-industry-has-to-say)

[ Read More ](https://ourthinking.think-gen.com/an-fda-proposal-could-make-otc-switches-easier.-heres-what-the-industry-has-to-say)

[![Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(3)-Jan-18-2023-04-51-01-5244-PM.png?width=596&name=Untitled%20design%20(3)-Jan-18-2023-04-51-01-5244-PM.png) ](https://ourthinking.think-gen.com/association-of-electronic-health-record-inbasket-message-characteristics-with-physician-burnout)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout](https://ourthinking.think-gen.com/association-of-electronic-health-record-inbasket-message-characteristics-with-physician-burnout)

[ Read More ](https://ourthinking.think-gen.com/association-of-electronic-health-record-inbasket-message-characteristics-with-physician-burnout)

[![The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-4.png?width=596&name=Untitled%20design%20(2)-4.png) ](https://ourthinking.think-gen.com/the-number-one-health-story-from-2022-is-the-troubling-decline-in-life-expectancy)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy](https://ourthinking.think-gen.com/the-number-one-health-story-from-2022-is-the-troubling-decline-in-life-expectancy)

[ Read More ](https://ourthinking.think-gen.com/the-number-one-health-story-from-2022-is-the-troubling-decline-in-life-expectancy)

[![A Drug to Treat Aging May Not Be a Pipe Dream](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1)-4.png?width=596&name=Untitled%20design%20(1)-4.png) ](https://ourthinking.think-gen.com/a-drug-to-treat-aging-may-not-be-a-pipe-dream)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [A Drug to Treat Aging May Not Be a Pipe Dream](https://ourthinking.think-gen.com/a-drug-to-treat-aging-may-not-be-a-pipe-dream)

[ Read More ](https://ourthinking.think-gen.com/a-drug-to-treat-aging-may-not-be-a-pipe-dream)

[![The Power of 'Why' in Health Behavior Change](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Jan-18-2023-04-19-23-0027-PM.png?width=596&name=Untitled%20design-Jan-18-2023-04-19-23-0027-PM.png) ](https://ourthinking.think-gen.com/the-power-of-why-in-health-behavior-change)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [The Power of 'Why' in Health Behavior Change](https://ourthinking.think-gen.com/the-power-of-why-in-health-behavior-change)

[ Read More ](https://ourthinking.think-gen.com/the-power-of-why-in-health-behavior-change)

[![Would You Go to a 100-Year-Old Doctor?](https://ourthinking.think-gen.com/hs-fs/hubfs/1-1.png?width=596&name=1-1.png) ](https://ourthinking.think-gen.com/would-you-go-to-a-100-year-old-doctor)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 January 2023

## [Would You Go to a 100-Year-Old Doctor?](https://ourthinking.think-gen.com/would-you-go-to-a-100-year-old-doctor)

[ Read More ](https://ourthinking.think-gen.com/would-you-go-to-a-100-year-old-doctor)

[![What Happens When Doctors and Patients Interrupt Each Other?](https://ourthinking.think-gen.com/hs-fs/hubfs/Doctor%20and%20Patients%20Interrupting%20Imaage.jpg?width=596&name=Doctor%20and%20Patients%20Interrupting%20Imaage.jpg) ](https://ourthinking.think-gen.com/doctors-patients-interrupt)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 December 2022

## [What Happens When Doctors and Patients Interrupt Each Other?](https://ourthinking.think-gen.com/doctors-patients-interrupt)

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[![Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape](https://ourthinking.think-gen.com/hs-fs/hubfs/1.png?width=596&name=1.png) ](https://ourthinking.think-gen.com/biden-discontinues-cancer-drug)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 December 2022

## [Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape](https://ourthinking.think-gen.com/biden-discontinues-cancer-drug)

[ Read More ](https://ourthinking.think-gen.com/biden-discontinues-cancer-drug)

[![A Treatment for America’s Healthcare Worker Burnout](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(15).png?width=596&name=Untitled%20design%20(15).png) ](https://ourthinking.think-gen.com/healthcare-burnout)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 December 2022

## [A Treatment for America’s Healthcare Worker Burnout](https://ourthinking.think-gen.com/healthcare-burnout)

[ Read More ](https://ourthinking.think-gen.com/healthcare-burnout)

[![Do You Really Want to Read What Your Doctor Writes About You?](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(14).png?width=596&name=Untitled%20design%20(14).png) ](https://ourthinking.think-gen.com/doctors-notes)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 December 2022

## [Do You Really Want to Read What Your Doctor Writes About You?](https://ourthinking.think-gen.com/doctors-notes)

[ Read More ](https://ourthinking.think-gen.com/doctors-notes)

[![ThinkBOOK Recommended Reading: THE COGNITIVE AUTOPSY](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(7).png?width=596&name=Untitled%20design%20(7).png) ](https://ourthinking.think-gen.com/thinkbook-recommended-reading-the-cognitive-autopsy)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkBook](https://ourthinking.think-gen.com/tag/thinkbook) 

 December 2022

## [THE COGNITIVE AUTOPSY](https://ourthinking.think-gen.com/thinkbook-recommended-reading-the-cognitive-autopsy)

[ Read More ](https://ourthinking.think-gen.com/thinkbook-recommended-reading-the-cognitive-autopsy)

[![Amazon Health Clinic: Healthcare is a message away](https://ourthinking.think-gen.com/hs-fs/hubfs/2.png?width=596&name=2.png) ](https://ourthinking.think-gen.com/amazon-health-clinic)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 December 2022

## [Amazon Health Clinic: Healthcare is a message away](https://ourthinking.think-gen.com/amazon-health-clinic)

[ Read More ](https://ourthinking.think-gen.com/amazon-health-clinic)

[![How Does the Inflation Reduction Act Affect Healthcare?](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(12).png?width=596&name=Untitled%20design%20(12).png) ](https://ourthinking.think-gen.com/reduction-effect-healthcare)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 November 2022

## [How Does the Inflation Reduction Act Affect Healthcare?](https://ourthinking.think-gen.com/reduction-effect-healthcare)

[ Read More ](https://ourthinking.think-gen.com/reduction-effect-healthcare)

![](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Dec-12-2022-09-50-59-4537-PM.png?width=596&name=Untitled%20design-Dec-12-2022-09-50-59-4537-PM.png)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkBook](https://ourthinking.think-gen.com/tag/thinkbook) 

 November 2022

## An Introduction to Medical Decision-Making

 Read More

[![Vitality: The Next Generation Measure of Health](https://ourthinking.think-gen.com/hs-fs/hubfs/3.png?width=596&name=3.png) ](https://ourthinking.think-gen.com/next-gen-measure-health)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 November 2022

## [Vitality: The Next Generation Measure of Health](https://ourthinking.think-gen.com/next-gen-measure-health)

[ Read More ](https://ourthinking.think-gen.com/next-gen-measure-health)

[![What the midterm election results mean for medical marketers](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(10).png?width=596&name=Untitled%20design%20(10).png) ](https://ourthinking.think-gen.com/midterms-medical-marketers)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 November 2022

## [What the midterm election results mean for medical marketers](https://ourthinking.think-gen.com/midterms-medical-marketers)

[ Read More ](https://ourthinking.think-gen.com/midterms-medical-marketers)

[![Addressing the healthcare staffing shortage](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(9).png?width=596&name=Untitled%20design%20(9).png) ](https://ourthinking.think-gen.com/healthcare-shortage)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 November 2022

## [Addressing the healthcare staffing shortage](https://ourthinking.think-gen.com/healthcare-shortage)

[ Read More ](https://ourthinking.think-gen.com/healthcare-shortage)

[![Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending](https://ourthinking.think-gen.com/hs-fs/hubfs/4.png?width=596&name=4.png) ](https://ourthinking.think-gen.com/twitter-advertiser-exodus)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 November 2022

## [Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending](https://ourthinking.think-gen.com/twitter-advertiser-exodus)

[ Read More ](https://ourthinking.think-gen.com/twitter-advertiser-exodus)

[![Question Reality - Genetech](https://ourthinking.think-gen.com/hs-fs/hubfs/5.png?width=596&name=5.png) ](https://ourthinking.think-gen.com/question-reality-genetech)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 November 2022

## [Question Reality - Genetech](https://ourthinking.think-gen.com/question-reality-genetech)

[ Read More ](https://ourthinking.think-gen.com/question-reality-genetech)

[![Question Reality - Genetech](https://ourthinking.think-gen.com/hs-fs/hubfs/6.png?width=596&name=6.png) ](https://ourthinking.think-gen.com/walmart-diverse-clinical-trials)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [Question Reality - Genetech](https://ourthinking.think-gen.com/walmart-diverse-clinical-trials)

[ Read More ](https://ourthinking.think-gen.com/walmart-diverse-clinical-trials)

[![National Hospital Flash Report: August 2022](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(5)-2.png?width=596&name=Untitled%20design%20(5)-2.png) ](https://ourthinking.think-gen.com/hopsital-flash-report-august-2022)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [National Hospital Flash Report: August 2022](https://ourthinking.think-gen.com/hopsital-flash-report-august-2022)

[ Read More ](https://ourthinking.think-gen.com/hopsital-flash-report-august-2022)

[![Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(4)-2.png?width=596&name=Untitled%20design%20(4)-2.png) ](https://ourthinking.think-gen.com/desert-oasis-healthcare)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care](https://ourthinking.think-gen.com/desert-oasis-healthcare)

[ Read More ](https://ourthinking.think-gen.com/desert-oasis-healthcare)

[![Why Healthcare Wearables Are In Your Future](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(3)-4.png?width=596&name=Untitled%20design%20(3)-4.png) ](https://ourthinking.think-gen.com/healthcare-wearables)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [Why Healthcare Wearables Are In Your Future](https://ourthinking.think-gen.com/healthcare-wearables)

[ Read More ](https://ourthinking.think-gen.com/healthcare-wearables)

[![The Death Knell of Pharma HCP Websites](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-3.png?width=596&name=Untitled%20design%20(2)-3.png) ](https://ourthinking.think-gen.com/death-knell-pharma)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [The Death Knell of Pharma HCP Websites](https://ourthinking.think-gen.com/death-knell-pharma)

[ Read More ](https://ourthinking.think-gen.com/death-knell-pharma)

[![Changes in Burnout and Satisfaction With Work-Life Integration](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1)-3.png?width=596&name=Untitled%20design%20(1)-3.png) ](https://ourthinking.think-gen.com/changes-in-covid)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic](https://ourthinking.think-gen.com/changes-in-covid)

[ Read More ](https://ourthinking.think-gen.com/changes-in-covid)

[![Speaker bureaus are a high performing channel, how do your programs measure up?](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-Dec-14-2022-06-01-45-1767-PM.png?width=596&name=Untitled%20design-Dec-14-2022-06-01-45-1767-PM.png) ](https://ourthinking.think-gen.com/speaker-bureaus-channels)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [Speaker bureaus are a high performing channel, how do your programs measure up?](https://ourthinking.think-gen.com/speaker-bureaus-channels)

[ Read More ](https://ourthinking.think-gen.com/speaker-bureaus-channels)

[![MM+M: How data brokers figure out you're pregnant](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(5)-1.png?width=596&name=Untitled%20design%20(5)-1.png) ](https://ourthinking.think-gen.com/data-brokers-and-pregnancy)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 October 2022

## [MM+M: How data brokers figure out you're pregnant](https://ourthinking.think-gen.com/data-brokers-and-pregnancy)

[ Read More ](https://ourthinking.think-gen.com/data-brokers-and-pregnancy)

[![President Biden recently caused a media stir with his statement on ](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(4)-1.png?width=596&name=Untitled%20design%20(4)-1.png) ](https://ourthinking.think-gen.com/end-of-covid)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 September 2022

## [President Biden recently caused a media stir with his statement on "60 Minutes"](https://ourthinking.think-gen.com/end-of-covid)

[ Read More ](https://ourthinking.think-gen.com/end-of-covid)

[![Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(3)-3.png?width=596&name=Untitled%20design%20(3)-3.png) ](https://ourthinking.think-gen.com/sanofi-partners)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 September 2022

## [Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness](https://ourthinking.think-gen.com/sanofi-partners)

[ Read More ](https://ourthinking.think-gen.com/sanofi-partners)

[![Alzheimer's drug study yields positive results, say makers Eisai and Biogen](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1)-2.png?width=596&name=Untitled%20design%20(1)-2.png) ](https://ourthinking.think-gen.com/alzheimers-drug-study)

[General](https://ourthinking.think-gen.com/tag/general) [ThinkFast](https://ourthinking.think-gen.com/tag/thinkfast) 

 September 2022

## [Alzheimer's drug study yields positive results, say makers Eisai and Biogen](https://ourthinking.think-gen.com/alzheimers-drug-study)

[ Read More ](https://ourthinking.think-gen.com/alzheimers-drug-study)

[![Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-07%20at%2011.17.38%20AM.png?width=596&name=Screen%20Shot%202022-06-07%20at%2011.17.38%20AM.png) ](https://bit.ly/3LzO6Yt)

[General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 June 2022

## [Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?](https://bit.ly/3LzO6Yt)

[ Read More ](https://bit.ly/3LzO6Yt)

[![How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-07%20at%2011.20.05%20AM.png?width=596&name=Screen%20Shot%202022-06-07%20at%2011.20.05%20AM.png) ](https://www.pm360online.com/how-can-pharmaceutical-companies-best-serve-burned-out-physicians/)

[General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 May 2022

## [How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?](https://www.pm360online.com/how-can-pharmaceutical-companies-best-serve-burned-out-physicians/)

[ Read More ](https://www.pm360online.com/how-can-pharmaceutical-companies-best-serve-burned-out-physicians/)

[![Three Ways Habit Engineering is Different than Behavioral Economics](https://ourthinking.think-gen.com/hs-fs/hubfs/Blog%20Import/ThinkGen_HEDifferentfromBE_TipSheet_Page_1-1.jpeg?width=596&name=ThinkGen_HEDifferentfromBE_TipSheet_Page_1-1.jpeg) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_HEDifferentfromBE_TipSheet_Page_1-1.jpeg)

[Tip Sheet](https://ourthinking.think-gen.com/tag/tip-sheet) [General](https://ourthinking.think-gen.com/tag/general) 

 January 2022

## [Three Ways Habit Engineering is Different than Behavioral Economics](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_HEDifferentfromBE_TipSheet_Page_1-1.jpeg)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_HEDifferentfromBE_TipSheet_Page_1-1.jpeg)

[![Selecting a MedTech Market Research Partner](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-01%20at%209.48.55%20AM.png?width=596&name=Screen%20Shot%202022-06-01%20at%209.48.55%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_MedTech-TopConsiderationsSelectingVendor.pdf)

[Tip Sheet](https://ourthinking.think-gen.com/tag/tip-sheet) [MedTech](https://ourthinking.think-gen.com/tag/medtech) 

 January 2022

## [Selecting a MedTech Market Research Partner](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_MedTech-TopConsiderationsSelectingVendor.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_MedTech-TopConsiderationsSelectingVendor.pdf)

[![Habit Marketing vs. Traditional Marketing](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-01%20at%209.55.46%20AM.png?width=596&name=Screen%20Shot%202022-06-01%20at%209.55.46%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_HEvsTraditional_Sheet.pdf)

[Tip Sheet](https://ourthinking.think-gen.com/tag/tip-sheet) [General](https://ourthinking.think-gen.com/tag/general) 

 January 2022

## [Habit Marketing vs. Traditional Marketing](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_HEvsTraditional_Sheet.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_HEvsTraditional_Sheet.pdf)

[![Tips for Determining If Your Market Research Partner Can Provide the Deep Insights You Need](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-10%20at%203.58.11%20PM.png?width=596&name=Screen%20Shot%202022-06-10%20at%203.58.11%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_MedTech-DoesYourMedTechMRpartnerGetInsights%20(1).pdf)

[Tip Sheet](https://ourthinking.think-gen.com/tag/tip-sheet) [MedTech](https://ourthinking.think-gen.com/tag/medtech) 

 January 2022

## [Tips for Determining If Your Market Research Partner Can Provide the Deep Insights You Need](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_MedTech-DoesYourMedTechMRpartnerGetInsights%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_MedTech-DoesYourMedTechMRpartnerGetInsights%20(1).pdf)

[![An Overview of ThinkGen](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design-1.png?width=596&name=Untitled%20design-1.png) ](https://vimeo.com/722566752)

[Video](https://ourthinking.think-gen.com/tag/video) [General](https://ourthinking.think-gen.com/tag/general) 

 December 2021

## [An Overview of ThinkGen](https://vimeo.com/722566752)

[ Read More ](https://vimeo.com/722566752)

[![New Cytomegalovirus (cCMV) Vaccine](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(6).png?width=596&name=Untitled%20design%20(6).png) ](https://ourthinking.think-gen.com/hubfs/cCMV%20Vaccine-1-1%20interviews%20and%20ethnography%20Case%20Study.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Vaccines](https://ourthinking.think-gen.com/tag/vaccines) 

 December 2021

## [New Cytomegalovirus (cCMV) Vaccine](https://ourthinking.think-gen.com/hubfs/cCMV%20Vaccine-1-1%20interviews%20and%20ethnography%20Case%20Study.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/cCMV%20Vaccine-1-1%20interviews%20and%20ethnography%20Case%20Study.pdf)

[![Quantitative Patient Chart Review for Duchenne Muscular Dystrophy (DMD)](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2)-2.png?width=596&name=Untitled%20design%20(2)-2.png) ](https://ourthinking.think-gen.com/hubfs/Quantitative%20Patient%20Chart%20Review%20for%20DMD%20CASE%20STUDY%20102021_v2.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) 

 December 2021

## [Quantitative Patient Chart Review for Duchenne Muscular Dystrophy (DMD)](https://ourthinking.think-gen.com/hubfs/Quantitative%20Patient%20Chart%20Review%20for%20DMD%20CASE%20STUDY%20102021_v2.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Quantitative%20Patient%20Chart%20Review%20for%20DMD%20CASE%20STUDY%20102021_v2.pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(5).png?width=596&name=Untitled%20design%20(5).png) ](https://ourthinking.think-gen.com/hubfs/Insomnia_v5%20(1).pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Neurology](https://ourthinking.think-gen.com/tag/neurology) 

 December 2021

## [Optimizing Patient Direct Marketing in Insomnia](https://ourthinking.think-gen.com/hubfs/Insomnia_v5%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Insomnia_v5%20(1).pdf)

[![Patient Journey Research in Gynecologic Oncology Affirms Best Practices](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(4).png?width=596&name=Untitled%20design%20(4).png) ](https://ourthinking.think-gen.com/hubfs/Oncology%20Sell%20Sheet_v4%20(1).pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 December 2021

## [Patient Journey Research in Gynecologic Oncology Affirms Best Practices](https://ourthinking.think-gen.com/hubfs/Oncology%20Sell%20Sheet_v4%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Oncology%20Sell%20Sheet_v4%20(1).pdf)

[![Using PBDC to Forecast Demand for Injectable Gonadotropins](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(3)-2.png?width=596&name=Untitled%20design%20(3)-2.png) ](https://ourthinking.think-gen.com/hubfs/PBDC%20Forecasting%20Case%20Study_v5%20(1).pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Reproductive Medicine](https://ourthinking.think-gen.com/tag/reproductive-medicine) 

 December 2021

## [Using PBDC to Forecast Demand for Injectable Gonadotropins](https://ourthinking.think-gen.com/hubfs/PBDC%20Forecasting%20Case%20Study_v5%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/PBDC%20Forecasting%20Case%20Study_v5%20(1).pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/1-Jul-07-2023-07-09-47-5606-PM.png?width=596&name=1-Jul-07-2023-07-09-47-5606-PM.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GenomicTesting_Case%20Study%20v2.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 December 2021

## [Habit Lens℠for Genomic Testing](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GenomicTesting_Case%20Study%20v2.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GenomicTesting_Case%20Study%20v2.pdf)

[![Pharma Voice: Infectious Diseases](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%2012.22.43%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%2012.22.43%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Infectious-Disease-December2021.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [HIV](https://ourthinking.think-gen.com/tag/hiv) 

 November 2021

## [Pharma Voice: Infectious Diseases Nov 2021](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Infectious-Disease-December2021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Infectious-Disease-December2021.pdf)

[![Challenging Implicit Biases with Two-Way Focus Groups for Post Partum Depression (PPD)](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%201.46.25%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%201.46.25%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-Two-wayFocusGroupforPPD-CASE-STUDY-1.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Mental Health](https://ourthinking.think-gen.com/tag/mental-health) 

 October 2021

## [Challenging Implicit Biases with Two-Way Focus Groups for Post Partum Depression (PPD)](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-Two-wayFocusGroupforPPD-CASE-STUDY-1.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-Two-wayFocusGroupforPPD-CASE-STUDY-1.pdf)

[![A New Paradigm for Post Partum Depression](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%202.31.37%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%202.31.37%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-PulseTracker-EthnographyforPPD-CASE-STUDY.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Mental Health](https://ourthinking.think-gen.com/tag/mental-health) 

 October 2021

## [A New Paradigm for Post Partum Depression](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-PulseTracker-EthnographyforPPD-CASE-STUDY.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-PulseTracker-EthnographyforPPD-CASE-STUDY.pdf)

[![TDIs + Digital Ethnography to Capture Emotional Journey of Patients with a Chronic Pain Condition and Caregivers](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%201.49.14%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%201.49.14%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-DigitalEthnography-TDI-Pain-CASE-STUDY-1.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Immunology](https://ourthinking.think-gen.com/tag/immunology) [Digital Ethnography](https://ourthinking.think-gen.com/tag/digital-ethnography) 

 October 2021

## [TDIs + Digital Ethnography to Capture Emotional Journey of Patients with a Chronic Pain Condition and Caregivers](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-DigitalEthnography-TDI-Pain-CASE-STUDY-1.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-DigitalEthnography-TDI-Pain-CASE-STUDY-1.pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/3-1.png?width=596&name=3-1.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GynecologicHCPprescribing_CASE-STUDY_FINAL.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 October 2021

## [Habit Lens℠ — Deep Dive into HCP Beliefs and Behaviors for Targeted Therapies in Gynecologic Oncology](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GynecologicHCPprescribing_CASE-STUDY_FINAL.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GynecologicHCPprescribing_CASE-STUDY_FINAL.pdf)

[![Pharma Voice: Neurology - Oct. '21](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%201.39.43%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%201.39.43%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Oct2021-TherapeuticDigest-Neurology.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Neurology](https://ourthinking.think-gen.com/tag/neurology) 

 October 2021

## [Pharma Voice: Neurology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Oct2021-TherapeuticDigest-Neurology.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Oct2021-TherapeuticDigest-Neurology.pdf)

[![Identifying Opportunities for Client to Drive Managed Medicaid for Ophthalmology Product](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%201.47.53%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%201.47.53%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-Qual-Quant-MarketAccess-Ophthalmology-CASE-STUDY-2.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Ophthalmology](https://ourthinking.think-gen.com/tag/ophthalmology) 

 October 2021

## [Identifying Opportunities for Client to Drive Managed Medicaid for Ophthalmology Product](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-Qual-Quant-MarketAccess-Ophthalmology-CASE-STUDY-2.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-Qual-Quant-MarketAccess-Ophthalmology-CASE-STUDY-2.pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/4-1.png?width=596&name=4-1.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_mBC_CaseStudy_FINAL.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 September 2021

## [Habit Lens℠ Fueling Growth of a Successful Brand in Metastatic Breast Cancer (mBC)](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_mBC_CaseStudy_FINAL.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_mBC_CaseStudy_FINAL.pdf)

[![Digital Ethnography for Patients with a Rare Disease and Their Caregivers](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%202.43.36%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%202.43.36%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-EpiphanE-DigitalEthnographyCASESTUDY-090921.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) [Digital Ethnography](https://ourthinking.think-gen.com/tag/digital-ethnography) 

 September 2021

## [Digital Ethnography for Patients with a Rare Disease and Their Caregivers](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-EpiphanE-DigitalEthnographyCASESTUDY-090921.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-EpiphanE-DigitalEthnographyCASESTUDY-090921.pdf)

[![Pharma Voice: GENE THERAPIES IN RARE DISEASE](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%202.39.53%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%202.39.53%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-GeneTherapy-0921%20(1).pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) [Gene Therapy](https://ourthinking.think-gen.com/tag/gene-therapy) 

 September 2021

## [Pharma Voice: GENE THERAPIES IN RARE DISEASE](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-GeneTherapy-0921%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-GeneTherapy-0921%20(1).pdf)

[![ODM: Executive Summary Sept. '21](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%202.34.31%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%202.34.31%20PM.png) ](https://resources.think-gen.com/odm-executive-summary-september-21)

[Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [On Doctors’ Minds/On Vets’ Minds](https://ourthinking.think-gen.com/tag/on-doctors-minds-on-vets-minds) [Vaccines](https://ourthinking.think-gen.com/tag/vaccines) 

 September 2021

## [ODM: Executive Summary Sept. '21](https://resources.think-gen.com/odm-executive-summary-september-21)

[ Read More ](https://resources.think-gen.com/odm-executive-summary-september-21)

[![ThinkGen Spotlight On: Deanna Whitlock](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.14.32%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.14.32%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_DeannaWhitlock.pdf)

[Employee Spotlight](https://ourthinking.think-gen.com/tag/employee-spotlight) 

 August 2021

## [ThinkGen Spotlight On: Deanna Whitlock](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_DeannaWhitlock.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_DeannaWhitlock.pdf)

[![ODM: Executive Summary Aug. '21](https://ourthinking.think-gen.com/hs-fs/hubfs/ODM-MedTech-Executive-Summary_Page_01-86f3d593.webp?width=596&name=ODM-MedTech-Executive-Summary_Page_01-86f3d593.webp) ](https://resources.think-gen.com/odm-executive-summary-aug.-21)

[Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [On Doctors’ Minds/On Vets’ Minds](https://ourthinking.think-gen.com/tag/on-doctors-minds-on-vets-minds) [MedTech](https://ourthinking.think-gen.com/tag/medtech) 

 August 2021

## [ODM: Executive Summary Aug. '21](https://resources.think-gen.com/odm-executive-summary-aug.-21)

[ Read More ](https://resources.think-gen.com/odm-executive-summary-aug.-21)

[![Pharma Voice: Arthritis and Other Inflammatory Diseases](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.12.01%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.12.01%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Inflammatory-AUGUST-2021.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Immunology](https://ourthinking.think-gen.com/tag/immunology) 

 August 2021

## [Pharma Voice: Arthritis and Other Inflammatory Diseases](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Inflammatory-AUGUST-2021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Inflammatory-AUGUST-2021.pdf)

[![Pharma Voice: Dermatology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.20.51%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.20.51%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Therapeutic-Digest-Dermatology-July2021.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Dermatology](https://ourthinking.think-gen.com/tag/dermatology) 

 July 2021

## [Pharma Voice: Dermatology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Therapeutic-Digest-Dermatology-July2021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Therapeutic-Digest-Dermatology-July2021.pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/2-Jul-07-2023-07-11-14-7165-PM.png?width=596&name=2-Jul-07-2023-07-11-14-7165-PM.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen-Habit%20Lens_Parkinsons_CaseStudy_FINAL.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Neurology](https://ourthinking.think-gen.com/tag/neurology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 June 2021

## [Habit Lens℠ for a Biopharmaceutical Company Studying Parkinson’s Disease](https://ourthinking.think-gen.com/hubfs/ThinkGen-Habit%20Lens_Parkinsons_CaseStudy_FINAL.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen-Habit%20Lens_Parkinsons_CaseStudy_FINAL.pdf)

[![Pharma Voice: Oncology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.37.08%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.37.08%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-OncologyJune2021.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 June 2021

## [Pharma Voice: Oncology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-OncologyJune2021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-OncologyJune2021.pdf)

[![OVM Executive Summary Jun. '21](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.17.34%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.17.34%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Animal-Health-ODM-July-2021.pdf)

[COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [On Doctors’ Minds/On Vets’ Minds](https://ourthinking.think-gen.com/tag/on-doctors-minds-on-vets-minds) [Animal Health](https://ourthinking.think-gen.com/tag/animal-health) 

 June 2021

## [OVM: Executive Summary Jun. '21](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Animal-Health-ODM-July-2021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Animal-Health-ODM-July-2021.pdf)

[![Pharma Voice: Cardiology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.47.52%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.47.52%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-May2021-TherapeuticDigest-Cardiology%20(1).pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Cardiology](https://ourthinking.think-gen.com/tag/cardiology) 

 May 2021

## [Pharma Voice: Cardiology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-May2021-TherapeuticDigest-Cardiology%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-May2021-TherapeuticDigest-Cardiology%20(1).pdf)

[![Message & CVA Testing for an In-Line Oncology Brand](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.43.21%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.43.21%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-MessagingandCVA-CaseStudy-052621%20(1).pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 May 2021

## [Message & CVA Testing for an In-Line Oncology Brand](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-MessagingandCVA-CaseStudy-052621%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-MessagingandCVA-CaseStudy-052621%20(1).pdf)

[![ThinkGen Spotlight On: Mike Rose](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.45.28%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.45.28%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_MikeRose.pdf)

[Employee Spotlight](https://ourthinking.think-gen.com/tag/employee-spotlight) 

 May 2021

## [ThinkGen Spotlight On: Mike Rose](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_MikeRose.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_MikeRose.pdf)

[![Best Practices in IVA and CVA Market Research](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkGen-BestPracticesInIVA-Whitepaper5112021_Page_01-0a7cdc32.webp?width=596&name=ThinkGen-BestPracticesInIVA-Whitepaper5112021_Page_01-0a7cdc32.webp) ](https://resources.think-gen.com/best-practices-in-iva-and-cva)

[Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [White Paper](https://ourthinking.think-gen.com/tag/white-paper) [Vaccines](https://ourthinking.think-gen.com/tag/vaccines) 

 April 2021

## [Best Practices in IVA and CVA Market Research](https://resources.think-gen.com/best-practices-in-iva-and-cva)

[ Read More ](https://resources.think-gen.com/best-practices-in-iva-and-cva)

[![Pharma Voices: Vaccines](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.52.46%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.52.46%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Vaccines.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [Vaccines](https://ourthinking.think-gen.com/tag/vaccines) 

 April 2021

## [Pharma Voices: Vaccines](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Vaccines.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Vaccines.pdf)

[![ThinkGen Spotlight On: Katie Healy](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.50.24%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.50.24%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_KatieHealy.pdf)

[Employee Spotlight](https://ourthinking.think-gen.com/tag/employee-spotlight) 

 April 2021

## [ThinkGen Spotlight On: Katie Healy](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_KatieHealy.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_KatieHealy.pdf)

[![Pharma Voice: Endocrinology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-26%20at%2011.27.44%20PM.png?width=596&name=Screen%20Shot%202022-05-26%20at%2011.27.44%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Endocrinology-032021.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Endocrinology](https://ourthinking.think-gen.com/tag/endocrinology) [Diabetes & Metabolic Diseases](https://ourthinking.think-gen.com/tag/diabetes-metabolic-diseases) 

 March 2021

## [Pharma Voice: Endocrinology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Endocrinology-032021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Endocrinology-032021.pdf)

[![ThinkGen Spotlight On: Audrey Wu](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.56.43%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.56.43%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_Audrey-Wu-1.pdf)

[Employee Spotlight](https://ourthinking.think-gen.com/tag/employee-spotlight) 

 March 2021

## [ThinkGen Spotlight On: Audrey Wu](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_Audrey-Wu-1.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen_StaffProfile_Audrey-Wu-1.pdf)

[![Pharma Voice: Digital Therapeutics](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-26%20at%2011.37.18%20PM.png?width=596&name=Screen%20Shot%202022-05-26%20at%2011.37.18%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-DigitalTherapeutics-0221%20(1).pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [Digital Therapeutics](https://ourthinking.think-gen.com/tag/digital-therapeutics) 

 February 2021

## [Pharma Voice: Digital Therapeutics Feb 2021](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-DigitalTherapeutics-0221%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-DigitalTherapeutics-0221%20(1).pdf)

[![Pulse Tracker to Inform the Launch of New HIV Drugs in a Competitive Market](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-26%20at%2011.31.55%20PM.png?width=596&name=Screen%20Shot%202022-05-26%20at%2011.31.55%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-PulseTracker-CaseStudy-022221.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [HIV](https://ourthinking.think-gen.com/tag/hiv) 

 February 2021

## [Pulse Tracker to Inform the Launch of New HIV Drugs in a Competitive Market](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-PulseTracker-CaseStudy-022221.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-PulseTracker-CaseStudy-022221.pdf)

[![Pharma Voice: Diabetes](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-26%20at%2011.39.03%20PM.png?width=596&name=Screen%20Shot%202022-05-26%20at%2011.39.03%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Diabetes-0121.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Diabetes & Metabolic Diseases](https://ourthinking.think-gen.com/tag/diabetes-metabolic-diseases) 

 January 2021

## [Pharma Voice: Diabetes](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Diabetes-0121.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Diabetes-0121.pdf)

[![Pharma Voice: Rare Diseases](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-26%20at%2011.42.22%20PM.png?width=596&name=Screen%20Shot%202022-05-26%20at%2011.42.22%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-RareDiseases.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) 

 December 2020

## [Pharma Voice: Rare Diseases](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-RareDiseases.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-RareDiseases.pdf)

[![Pharma Voice: Central Nervous System](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-26%20at%2011.44.25%20PM.png?width=596&name=Screen%20Shot%202022-05-26%20at%2011.44.25%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-CentralNervousSystem.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Neurology](https://ourthinking.think-gen.com/tag/neurology) 

 November 2020

## [Pharma Voice: Central Nervous System](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-CentralNervousSystem.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-CentralNervousSystem.pdf)

[![Pharma Voice: Women's Health](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-27%20at%202.33.57%20PM.png?width=596&name=Screen%20Shot%202022-05-27%20at%202.33.57%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-WomensHealth.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) 

 October 2020

## [Pharma Voice: Women's Health](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-WomensHealth.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-WomensHealth.pdf)

[![Habit Engineering Real World Applications](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(2).png?width=596&name=Untitled%20design%20(2).png) ](https://resources.think-gen.com/habit-engineering-real-world-applications)

[Video](https://ourthinking.think-gen.com/tag/video) [General](https://ourthinking.think-gen.com/tag/general) 

 October 2020

## [Habit Engineering Real World Applications](https://resources.think-gen.com/habit-engineering-real-world-applications)

[ Read More ](https://resources.think-gen.com/habit-engineering-real-world-applications)

[![Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(3).png?width=596&name=Untitled%20design%20(3).png) ](https://resources.think-gen.com/rethinking-message-development-and-testing-for-pharmaceutical-products-in-2020-and-beyond)

[Video](https://ourthinking.think-gen.com/tag/video) [General](https://ourthinking.think-gen.com/tag/general) 

 September 2020

## [Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond](https://resources.think-gen.com/rethinking-message-development-and-testing-for-pharmaceutical-products-in-2020-and-beyond)

[ Read More ](https://resources.think-gen.com/rethinking-message-development-and-testing-for-pharmaceutical-products-in-2020-and-beyond)

[![Pharma Voice: Digital Therapeutics](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-27%20at%202.38.57%20PM.png?width=596&name=Screen%20Shot%202022-05-27%20at%202.38.57%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Digital-Therapeutics.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [Digital Therapeutics](https://ourthinking.think-gen.com/tag/digital-therapeutics) 

 September 2020

## [Pharma Voice: Digital Therapeutics Sept 2020](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Digital-Therapeutics.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Digital-Therapeutics.pdf)

[![Pharma Voice: Cardiology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.05.10%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.05.10%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Cardiology.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Cardiology](https://ourthinking.think-gen.com/tag/cardiology) 

 August 2020

## [Pharma Voice: Cardiology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Cardiology.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Cardiology.pdf)

[![Pharma Voice: Oncology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.07.14%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.07.14%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Oncology.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 July 2020

## [Pharma Voice: Oncology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Oncology.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Oncology.pdf)

[![Pharma Voice: Telemedicine](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.12.42%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.12.42%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Telemedicine-eBook.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) 

 June 2020

## [Pharma Voice: Telemedicine](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Telemedicine-eBook.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-Telemedicine-eBook.pdf)

[![Marketing to the Habitual Mind](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design.png?width=596&name=Untitled%20design.png) ](https://resources.think-gen.com/marketing-to-the-habitual-mind)

[Video](https://ourthinking.think-gen.com/tag/video) [General](https://ourthinking.think-gen.com/tag/general) 

 June 2020

## [Marketing to the Habitual Mind](https://resources.think-gen.com/marketing-to-the-habitual-mind)

[ Read More ](https://resources.think-gen.com/marketing-to-the-habitual-mind)

[![Pharma Voice: COVID-19](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.09.43%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.09.43%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-COVID-19.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [COVID-19](https://ourthinking.think-gen.com/tag/covid-19) [Vaccines](https://ourthinking.think-gen.com/tag/vaccines) 

 June 2020

## [Pharma Voice: COVID-19](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-COVID-19.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-COVID-19.pdf)

[![Pharma Voice: Medicinal Cannabis](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.18.56%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.18.56%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-MedicinalCannabis.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Medical Cannabis](https://ourthinking.think-gen.com/tag/medical-cannabis) 

 April 2020

## [Pharma Voice: Medicinal Cannabis](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-MedicinalCannabis.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-MedicinalCannabis.pdf)

[![Pharma Voice: Diabetes](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.16.39%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.16.39%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Diabetes.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Diabetes & Metabolic Diseases](https://ourthinking.think-gen.com/tag/diabetes-metabolic-diseases) 

 April 2020

## [Pharma Voice: Diabetes](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Diabetes.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Diabetes.pdf)

[![Pharma Voice: Alzheimer's Disease](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.22.25%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.22.25%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Alzheimers-Disease.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Neurology](https://ourthinking.think-gen.com/tag/neurology) 

 March 2020

## [Pharma Voice: Alzheimer's Disease](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Alzheimers-Disease.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-Alzheimers-Disease.pdf)

[![Pharma Voice: Mental Health](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.24.38%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.24.38%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-MentalHealth.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Mental Health](https://ourthinking.think-gen.com/tag/mental-health) 

 February 2020

## [Pharma Voice: Mental Health](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-MentalHealth.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TherapeuticDigest-MentalHealth.pdf)

[![Pharma Voice: Gene Therapy](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.27.28%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.27.28%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/GeneTherapy.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) [Gene Therapy](https://ourthinking.think-gen.com/tag/gene-therapy) 

 January 2020

## [Pharma Voice: Gene Therapy](https://ourthinking.think-gen.com/hubfs/Blog%20Import/GeneTherapy.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/GeneTherapy.pdf)

[![Habit Engineering versus Behavioral Economics](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkGenWP_HabitEngineeringVsBehaviorEconomics315211024_1-ab29e421.webp?width=596&name=ThinkGenWP_HabitEngineeringVsBehaviorEconomics315211024_1-ab29e421.webp) ](https://resources.think-gen.com/habit-engineering-versus-behavioral-economics)

[White Paper](https://ourthinking.think-gen.com/tag/white-paper) [General](https://ourthinking.think-gen.com/tag/general) 

 September 2019

## [Habit Engineering versus Behavioral Economics](https://resources.think-gen.com/habit-engineering-versus-behavioral-economics)

[ Read More ](https://resources.think-gen.com/habit-engineering-versus-behavioral-economics)

[![How Do Empathy and Habit Marketing Fit Together?](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkGenWP_EmpathyAndHabitMarketing316211024_1-46dbb436.webp?width=596&name=ThinkGenWP_EmpathyAndHabitMarketing316211024_1-46dbb436.webp) ](https://resources.think-gen.com/how-do-empathy-and-habit-marketing-fit-together)

[White Paper](https://ourthinking.think-gen.com/tag/white-paper) [General](https://ourthinking.think-gen.com/tag/general) 

 August 2019

## [How Do Empathy and Habit Marketing Fit Together?](https://resources.think-gen.com/how-do-empathy-and-habit-marketing-fit-together)

[ Read More ](https://resources.think-gen.com/how-do-empathy-and-habit-marketing-fit-together)

[![The ](https://ourthinking.think-gen.com/hs-fs/hubfs/ThinkGenWP_DeathProductPositioning1024_1-a2ef949d.webp?width=596&name=ThinkGenWP_DeathProductPositioning1024_1-a2ef949d.webp) ](https://resources.think-gen.com/the-death-of-product-positioning-in-pharmaceutical-marketing)

[White Paper](https://ourthinking.think-gen.com/tag/white-paper) [General](https://ourthinking.think-gen.com/tag/general) 

 April 2019

## [The "Death" of Product Positioning in Pharmaceutical Marketing](https://resources.think-gen.com/the-death-of-product-positioning-in-pharmaceutical-marketing)

[ Read More ](https://resources.think-gen.com/the-death-of-product-positioning-in-pharmaceutical-marketing)

[![NASH: The Next Blockbuster Market ](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.30.24%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.30.24%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TG-Thought-Leadership-NASH-Therapies-The-Next-Blockbuster-Market.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) [Article](https://ourthinking.think-gen.com/tag/article) 

 March 2019

## [NASH: The Next Blockbuster Market](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TG-Thought-Leadership-NASH-Therapies-The-Next-Blockbuster-Market.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/TG-Thought-Leadership-NASH-Therapies-The-Next-Blockbuster-Market.pdf)

[![Missing Endpoints: Rare Disease Clinical Trial Design](https://ourthinking.think-gen.com/hs-fs/hubfs/Missing-Endpoints-5a4ae82e.webp?width=596&name=Missing-Endpoints-5a4ae82e.webp) ](https://resources.think-gen.com/missing-endpoints-rare-disease-clinical-trial-design)

[White Paper](https://ourthinking.think-gen.com/tag/white-paper) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) 

 February 2019

## [Missing Endpoints: Rare Disease Clinical Trial Design](https://resources.think-gen.com/missing-endpoints-rare-disease-clinical-trial-design)

[ Read More ](https://resources.think-gen.com/missing-endpoints-rare-disease-clinical-trial-design)

[![Habit Engineering by Dr. Richard Vanderveer](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(1).png?width=596&name=Untitled%20design%20(1).png) ](https://resources.think-gen.com/habit-engineering-by-dr-vanderveer)

[Video](https://ourthinking.think-gen.com/tag/video) [General](https://ourthinking.think-gen.com/tag/general) 

 December 2018

## [Habit Engineering by Dr. Richard Vanderveer](https://resources.think-gen.com/habit-engineering-by-dr-vanderveer)

[ Read More ](https://resources.think-gen.com/habit-engineering-by-dr-vanderveer)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/demystifying-behavioral-economics-4e749b26.webp?width=596&name=demystifying-behavioral-economics-4e749b26.webp) ](https://resources.think-gen.com/demystifying-behavioral-economics-what-the-experts-say)

[White Paper](https://ourthinking.think-gen.com/tag/white-paper) [General](https://ourthinking.think-gen.com/tag/general) 

 August 2018

## ["Demystifying" Behavioral Economics: What The Experts Say](https://resources.think-gen.com/demystifying-behavioral-economics-what-the-experts-say)

[ Read More ](https://resources.think-gen.com/demystifying-behavioral-economics-what-the-experts-say)

[![CM Quarterly: Old Dogs Old Tricks](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.38.14%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.38.14%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/CM-Quarterly-Summer-2015.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 June 2015

## [CM Quarterly: Old Dogs Old Tricks](https://ourthinking.think-gen.com/hubfs/Blog%20Import/CM-Quarterly-Summer-2015.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/CM-Quarterly-Summer-2015.pdf)

[![MM&M Oncology eBook](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.27.25%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.27.25%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-eBook.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Article](https://ourthinking.think-gen.com/tag/article) 

 June 2014

## [MM&M Oncology eBook](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-eBook.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-eBook.pdf)

[![MM&M: Rare Diseases](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.42.54%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.42.54%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) 

 February 2014

## [MM&M: Rare Diseases](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-2013.pdf)

[![MM&M: Rare Diseases](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.16.54%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.16.54%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-2014.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) 

 February 2014

## [MM&M: Rare Diseases](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-2014.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-2014.pdf)

[![MM&M CV TS 2014](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.33.45%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.33.45%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-CV-TF-2014.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Cardiology](https://ourthinking.think-gen.com/tag/cardiology) 

 January 2014

## [MM&M CV TS 2014](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-CV-TF-2014.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-CV-TF-2014.pdf)

[![Bright Future MM&M](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.23.50%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.23.50%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Bright-Future-MMM-Dec-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 December 2013

## [Bright Future MM&M](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Bright-Future-MMM-Dec-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Bright-Future-MMM-Dec-2013.pdf)

[![MM&M Neurology 2013](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.38.19%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.38.19%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Neurology-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Neurology](https://ourthinking.think-gen.com/tag/neurology) 

 November 2013

## [MM&M Neurology 2013](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Neurology-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Neurology-2013.pdf)

[![MM&M: Vaccines](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.55.14%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.55.14%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Vaccines.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Vaccines](https://ourthinking.think-gen.com/tag/vaccines) 

 October 2013

## [MM&M: Vaccines](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Vaccines.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Vaccines.pdf)

[![MM&M Oncology 2013](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.35.55%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.35.55%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 August 2013

## [MM&M Oncology 2013](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-2013.pdf)

[![Orphan Drug Marketing](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-01%20at%209.42.40%20AM.png?width=596&name=Screen%20Shot%202022-06-01%20at%209.42.40%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-eBook.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Rare Disease](https://ourthinking.think-gen.com/tag/rare-disease) 

 June 2013

## [Orphan Drug Marketing](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-eBook.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rare-Diseases-eBook.pdf)

[![MM&M D&D eBook](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.29.28%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.29.28%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-DD-eBook%20(1).pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Article](https://ourthinking.think-gen.com/tag/article) [MedTech](https://ourthinking.think-gen.com/tag/medtech) 

 June 2013

## [MM&M D&D eBook](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-DD-eBook%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-DD-eBook%20(1).pdf)

[![MM&M: Rheumatology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.52.19%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.52.19%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rheumatology-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Immunology](https://ourthinking.think-gen.com/tag/immunology) 

 May 2013

## [MM&M: Rheumatology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rheumatology-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Rheumatology-2013.pdf)

[![MM&M: Respiratory](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.46.08%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.46.08%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Respiratory-TF-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Respiratory/Pulmonology](https://ourthinking.think-gen.com/tag/respiratory-pulmonology) 

 April 2013

## [MM&M: Respiratory](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Respiratory-TF-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Respiratory-TF-2013.pdf)

[![MM&M Signs of Life](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.55.30%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.55.30%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Signs-of-Life.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 December 2012

## [MM&M Signs of Life](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Signs-of-Life.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Signs-of-Life.pdf)

[![MM&M Metabolic ](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.51.37%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.51.37%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Metabolic-Article-2012.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Diabetes & Metabolic Diseases](https://ourthinking.think-gen.com/tag/diabetes-metabolic-diseases) 

 September 2012

## [MM&M Metabolic](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Metabolic-Article-2012.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Metabolic-Article-2012.pdf)

[![MM&M Rheumatology 2012](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-01%20at%209.39.22%20AM.png?width=596&name=Screen%20Shot%202022-06-01%20at%209.39.22%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-RHU-Article-2012.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Immunology](https://ourthinking.think-gen.com/tag/immunology) 

 May 2012

## [MM&M Rheumatology 2012](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-RHU-Article-2012.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-RHU-Article-2012.pdf)

[![Niches to Riches](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.53.45%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.53.45%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Niches-to-Riches.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 March 2012

## [Niches to Riches](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Niches-to-Riches.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Niches-to-Riches.pdf)

[![MM&M Cradle of a Crisis](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.42.16%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.42.16%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Cradle-of-a-Crisis.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Article](https://ourthinking.think-gen.com/tag/article) 

 January 2012

## [MM&M Cradle of a Crisis](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Cradle-of-a-Crisis.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Cradle-of-a-Crisis.pdf)

[![MM&M Crafting Effective Ads](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-01%20at%209.44.53%20PM.png?width=596&name=Screen%20Shot%202022-06-01%20at%209.44.53%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Crafting-Effective-Ads-MMM.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 June 2008

## [MM&M Crafting Effective Ads](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Crafting-Effective-Ads-MMM.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Crafting-Effective-Ads-MMM.pdf)

[![Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning ](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-01%20at%209.39.12%20PM.png?width=596&name=Screen%20Shot%202022-06-01%20at%209.39.12%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/JMM-Article-on-Positioning.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 July 2007

## [Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning](https://ourthinking.think-gen.com/hubfs/Blog%20Import/JMM-Article-on-Positioning.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/JMM-Article-on-Positioning.pdf)

[![PMT Hepatology Article](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-02%20at%2011.07.03%20AM.png?width=596&name=Screen%20Shot%202022-06-02%20at%2011.07.03%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PMT-Hepatology-Article-Feb-2007.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Immunology](https://ourthinking.think-gen.com/tag/immunology) [Article](https://ourthinking.think-gen.com/tag/article) 

 February 2007

## [PMT Hepatology Article](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PMT-Hepatology-Article-Feb-2007.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PMT-Hepatology-Article-Feb-2007.pdf)

[![PMT HIV Article](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-02%20at%2011.04.32%20AM.png?width=596&name=Screen%20Shot%202022-06-02%20at%2011.04.32%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PMT-HIV-Article-Aug-2005.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Infectious Disease](https://ourthinking.think-gen.com/tag/infectious-disease) [HIV](https://ourthinking.think-gen.com/tag/hiv) [Article](https://ourthinking.think-gen.com/tag/article) 

 August 2005

## [PMT HIV Article](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PMT-HIV-Article-Aug-2005.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PMT-HIV-Article-Aug-2005.pdf)

[![Where do Sales Aids come from? ](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-02%20at%2011.13.13%20AM.png?width=596&name=Screen%20Shot%202022-06-02%20at%2011.13.13%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Where-Do-Detail-Aids-Come-From.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 October 2003

## [Where do Sales Aids come from?](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Where-Do-Detail-Aids-Come-From.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/Where-Do-Detail-Aids-Come-From.pdf)

[![MM&M Messaging Article](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-06-02%20at%2011.10.31%20AM.png?width=596&name=Screen%20Shot%202022-06-02%20at%2011.10.31%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Messaging-Article.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [General](https://ourthinking.think-gen.com/tag/general) [Article](https://ourthinking.think-gen.com/tag/article) 

 May 2003

## [MM&M Messaging Article](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Messaging-Article.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Messaging-Article.pdf)

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