---
title: Our Thinking | ThinkGen | Oncology
description: Oncology | Leading the Way in Healthcare Market Research. ThinkGen is a full-service global market research consultancy that bridges clinical and behavioral sciences to...
---

# Our Thinking

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## Our Thinking: Oncology

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/1686155998187.jpeg?width=596&name=1686155998187.jpeg) ](https://ourthinking.think-gen.com/mind-the-gap-three-assumptions-to-double-check-in-your-brand-plan)

[Oncology](https://ourthinking.think-gen.com/tag/oncology) [Article](https://ourthinking.think-gen.com/tag/article) 

 October 2024

## [Mind the Gap - Three Assumptions to Double Check in Your Brand Plan](https://ourthinking.think-gen.com/mind-the-gap-three-assumptions-to-double-check-in-your-brand-plan)

[ Read More ](https://ourthinking.think-gen.com/mind-the-gap-three-assumptions-to-double-check-in-your-brand-plan)

[![Patient Journey Research in Gynecologic Oncology Affirms Best Practices](https://ourthinking.think-gen.com/hs-fs/hubfs/Untitled%20design%20(4).png?width=596&name=Untitled%20design%20(4).png) ](https://ourthinking.think-gen.com/hubfs/Oncology%20Sell%20Sheet_v4%20(1).pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 December 2021

## [Patient Journey Research in Gynecologic Oncology Affirms Best Practices](https://ourthinking.think-gen.com/hubfs/Oncology%20Sell%20Sheet_v4%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Oncology%20Sell%20Sheet_v4%20(1).pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/1-Jul-07-2023-07-09-47-5606-PM.png?width=596&name=1-Jul-07-2023-07-09-47-5606-PM.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GenomicTesting_Case%20Study%20v2.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 December 2021

## [Habit Lens℠for Genomic Testing](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GenomicTesting_Case%20Study%20v2.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GenomicTesting_Case%20Study%20v2.pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/3-1.png?width=596&name=3-1.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GynecologicHCPprescribing_CASE-STUDY_FINAL.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 October 2021

## [Habit Lens℠ — Deep Dive into HCP Beliefs and Behaviors for Targeted Therapies in Gynecologic Oncology](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GynecologicHCPprescribing_CASE-STUDY_FINAL.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_GynecologicHCPprescribing_CASE-STUDY_FINAL.pdf)

[![](https://ourthinking.think-gen.com/hs-fs/hubfs/4-1.png?width=596&name=4-1.png) ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_mBC_CaseStudy_FINAL.pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Women's Health](https://ourthinking.think-gen.com/tag/womens-health) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Habit Lens℠](https://ourthinking.think-gen.com/tag/habit-lens) 

 September 2021

## [Habit Lens℠ Fueling Growth of a Successful Brand in Metastatic Breast Cancer (mBC)](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_mBC_CaseStudy_FINAL.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/ThinkGen_Habit%20Lens_mBC_CaseStudy_FINAL.pdf)

[![Pharma Voice: Oncology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.37.08%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.37.08%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-OncologyJune2021.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 June 2021

## [Pharma Voice: Oncology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-OncologyJune2021.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICETherapeuticDigest-OncologyJune2021.pdf)

[![Message & CVA Testing for an In-Line Oncology Brand](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-23%20at%204.43.21%20PM.png?width=596&name=Screen%20Shot%202022-05-23%20at%204.43.21%20PM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-MessagingandCVA-CaseStudy-052621%20(1).pdf)

[Case Study](https://ourthinking.think-gen.com/tag/case-study) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 May 2021

## [Message & CVA Testing for an In-Line Oncology Brand](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-MessagingandCVA-CaseStudy-052621%20(1).pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/ThinkGen-MessagingandCVA-CaseStudy-052621%20(1).pdf)

[![Pharma Voice: Oncology](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2010.07.14%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2010.07.14%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Oncology.pdf)

[Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 July 2020

## [Pharma Voice: Oncology](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Oncology.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/PharmaVOICE-TherapeuticDigest-Oncology.pdf)

[![MM&M Oncology eBook](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.27.25%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.27.25%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-eBook.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) [Article](https://ourthinking.think-gen.com/tag/article) 

 June 2014

## [MM&M Oncology eBook](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-eBook.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-eBook.pdf)

[![MM&M Oncology 2013](https://ourthinking.think-gen.com/hs-fs/hubfs/Screen%20Shot%202022-05-31%20at%2011.35.55%20AM.png?width=596&name=Screen%20Shot%202022-05-31%20at%2011.35.55%20AM.png) ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-2013.pdf)

[Archives](https://ourthinking.think-gen.com/tag/archives) [Therapeutic Digests/ebooks](https://ourthinking.think-gen.com/tag/therapeutic-digests-ebooks) [Oncology](https://ourthinking.think-gen.com/tag/oncology) 

 August 2013

## [MM&M Oncology 2013](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-2013.pdf)

[ Read More ](https://ourthinking.think-gen.com/hubfs/Blog%20Import/MMM-Oncology-2013.pdf)

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