Our Thinking

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Good grief! It’s Amazon knocking on the door of healthcare again. This time, with a permutation of its “Prime” delivery service,...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As Pfizer is currently a major topic in the media, it is worthwhile to bring attention to an especially beneficent and...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. An FDA proposal currently on the table could make the switching of a pharmaceutical product from Rx to OTC status easier. Think...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A recently published study used NLP (Natural Language Processing) to explore the contents of approximately  1.5 million messages...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What’s the biggest US “health story” from 2022?  Ask just about any “man/woman on the street” that question, and COVID-19 will...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. There are several drug development programs currently in the works that seem to indicate that we may be about to enter into an...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Here’s an interesting infographic. Its message? Clinical care only accounts for 20% of a person’s health. It’s accompanied by a...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What happens when doctors and patients interrupt each other? Actually lots of interesting things, some good, some bad. Things are...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As November began, Eli Lilly blamed the Inflation Reduction Act for its decision to cancel the development of two early stage...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. We have written time and time again about physician burnout. 25% of HCPs considering career changes as a result, etc. BUT. It is...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Are you aware that a federal rule, instituted in April 2021, requires that ALL patients be provided with electronic access to ALL...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Want telehealth without even virtual “face to face” contact with the practitioner? Amazon is opening an online clinic that uses...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Want a good summary of the impact of the Inflation Reduction Act on health care costs AND on the pharmaceutical industry? Go to...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. In a fascinating announcement, Cigna has now declared their company to be focused on “vitality.” The big piece here is the report...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election,...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. More than 117,000 physicians dropped out of the workforce in 2021, with RNs not far behind at over 53,000 departees. Clearly, the...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the “pause” button on its...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Despite many pharmaceutical companies’ efforts to eradicate healthcare inequity in the US, it’s still around. Big time. Now it’s...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Lack of ethnic, gender, age and geographic diversity in clinical trials isn’t a new issue for the pharmaceutical industry – it’s...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. If you think that COVID-19’s worst impact on the finances of US healthcare are behind us, think again. As this article reports,...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As you will see in this article, Google has now inked another clinical partner to evaluate its Care Studio. Desert Oasis...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. “Wearable” health monitors are likely to be in all of our futures. Big time! As this article clearly demonstrates, there are a...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. If the increasingly touted strategy of “omnichannel marketing” is going to deliver on its promise, the pharmaceutical industry...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Common sense says that the COVID pandemic and numerous other factors have made the already grim picture of physician burnout even...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What impact have the pandemic, changes in the regulatory environment, omnichannel marketing strategies and new HCP expectations...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. How can a major pharmaceutical company partner with a digital advertising agency and local pharmacies to produce...

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. The Biogen/Eisai investigational Alzheimer's monoclonal antibody lecanemab achieved its main endpoint in a large clinical trial....