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Our Thinking: ThinkFast

Asian Americans feel a lack of belonging and safety, national surveys find

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™.  Hear from ThinkGen Vice President Audrey Wu as we celebrate Asian American and Pacific Islander Heritage month.  If Audrey’s...

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Vinod Khosla predicts AI doctors could be here sooner than you think

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. At the recent STAT Breakthrough Summit, Sun Microsystems co-founder Vinod Khosla predicted that β€œWithin 5 to 6 years, the FDA...

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THE KINGDOM OF PREP

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. The rollneck sweater. The Barn Jacket.If J. Crew was in charge of your brand, what would their insight be?In 1983, cofounder...

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Tip of the Iceberg

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. April showers brought May flowers, and we’re eager to stop and smell the roses.We at ThinkGen find inspiration in many things –...

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Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. According to a study in the American Journal of Public Health, following the checklist recommended by the U.S. Preventive...

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More Girls Are Being Diagnosed With Autism

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. In recognition and celebration of Autism Awareness Month, ThinkGen is proud to center Research Associate Ally Duerst as she...

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Cal Newport on knowledge work, Part 2: β€œSlow productivity”

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. MIT-trained computer science professor Cal Newport (known for his bestseller, Deep Work) is working on a new book about slow...

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The Behavioral Health Ecosystem Is Still Out of Alignment

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. β€œThe Behavioral Health Ecosystem Is Still Out Of Alignment.” This is a fascinating title for an important article. But what does...

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Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Here’s one that is so obvious that you have to wonder how it took this issue so long to come to the surface.  In its draft policy...

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Doctors' Burden: Physician Suicide Report 2023

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Physician suicide is the tip of the iceberg of doctor burnout.  400 U.S. physicians a year take their own lives.  This is the...

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Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. A recent article tells us that β€œThe amount of medical knowledge is said to double every 73 days.” Not surprisingly, the article...

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Medical Weight-Loss Management | WeightWatchers US

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. β€œClinical Weight Management”- what is it? It’s what happens when Weight Watchers (WW) acquires digital health platform Sequence....

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Healthy Reputation: More Than Medicine

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. A new report, outlining the findings of surveying 1,000 HCPs worldwide, tells us that a pharmaceutical company’s reputation is...

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Major coalition of health groups aims to combat health misinformation

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Picture a coalition of providers, payers, etc. coming together to combat health misinformation. Organizations like the American...

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Is β€˜Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™.  In what threatens to be yet another PR problem for pharma, we once again see β€œPharma Bro” Martin Shkreli in the news.  Less than...

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Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Here is a finding that should be watched.  Actually, there are two important things happening in this article.  First, we are...

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How Would You Redesign Your Doctor’s Office?

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. A gynecologist who actually cares about β€œcustomer experience” for his patients sent out a call on Twitter for suggestions for...

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Following adcomm meeting, FDA aims to β€˜simplify’ vaccination with tweaks to long-term COVID-19 strategy

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Remember when the β€œnightly news” consisted largely of advice about COVID-19?  When the vaccines were rolled out, advice on...

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A Major Source of Aggravation and Burnout for Hundreds of Physicians

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™.  A major source of aggravation and burnout for the hundreds of physicians with whom we have research conversations every month...

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The US Just Greenlit High-Tech Alternatives to Animal Testing

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. As you will read in the attached URL, real progress is being made in the direction of substituting tissue and computer models for...

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DG Wellbeing: Healthcare Provided by DocGo

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Here’s a strange one. As part of their DGWellbeing brand, Dollar General has just announced a broadening of their relationship...

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Google is holding an event about search and AI on February 8th

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. What does Google have in mind as it advertises a 40-minute streaming program on their latest developments in Artificial...

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Amazon debuts RxPass, a $5-per-month prescription drug delivery service

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Good grief! It’s Amazon knocking on the door of healthcare again. This time, with a permutation of its β€œPrime” delivery service,...

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Pfizer Expands β€˜An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. As Pfizer is currently a major topic in the media, it is worthwhile to bring attention to an especially beneficent and...

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An FDA proposal could make OTC switches easier. Here’s what the industry has to say

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. An FDA proposal currently on the table could make the switching of a pharmaceutical product from Rx to OTC status easier. Think...

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Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. A recently published study used NLP (Natural Language Processing) to explore the contents of approximately  1.5 million messages...

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The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. What’s the biggest US β€œhealth story” from 2022?  Ask just about any β€œman/woman on the street” that question, and COVID-19 will...

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A Drug to Treat Aging May Not Be a Pipe Dream

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. There are several drug development programs currently in the works that seem to indicate that we may be about to enter into an...

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The Power of 'Why' in Health Behavior Change

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Here’s an interesting infographic. Its message? Clinical care only accounts for 20% of a person’s health. It’s accompanied by a...

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Would You Go to a 100-Year-Old Doctor?

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...

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What Happens When Doctors and Patients Interrupt Each Other?

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. What happens when doctors and patients interrupt each other? Actually lots of interesting things, some good, some bad. Things are...

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Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. As November began, Eli Lilly blamed the Inflation Reduction Act for its decision to cancel the development of two early stage...

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A Treatment for America’s Healthcare Worker Burnout

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. We have written time and time again about physician burnout. 25% of HCPs considering career changes as a result, etc. BUT. It is...

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Do You Really Want to Read What Your Doctor Writes About You?

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Are you aware that a federal rule, instituted in April 2021, requires that ALL patients be provided with electronic access to ALL...

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Amazon Health Clinic: Healthcare is a message away

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Want telehealth without even virtual β€œface to face” contact with the practitioner? Amazon is opening an online clinic that uses...

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How Does the Inflation Reduction Act Affect Healthcare?

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Want a good summary of the impact of the Inflation Reduction Act on health care costs AND on the pharmaceutical industry? Go to...

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Vitality: The Next Generation Measure of Health

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. In a fascinating announcement, Cigna has now declared their company to be focused on β€œvitality.” The big piece here is the report...

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What the midterm election results mean for medical marketers

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election,...

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Addressing the healthcare staffing shortage

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. More than 117,000 physicians dropped out of the workforce in 2021, with RNs not far behind at over 53,000 departees. Clearly, the...

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Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the β€œpause” button on its...

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Question Reality - Genetech

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Despite many pharmaceutical companies’ efforts to eradicate healthcare inequity in the US, it’s still around. Big time. Now it’s...

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Question Reality - Genetech

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Lack of ethnic, gender, age and geographic diversity in clinical trials isn’t a new issue for the pharmaceutical industry – it’s...

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National Hospital Flash Report: August 2022

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. If you think that COVID-19’s worst impact on the finances of US healthcare are behind us, think again. As this article reports,...

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Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. As you will see in this article, Google has now inked another clinical partner to evaluate its Care Studio. Desert Oasis...

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Why Healthcare Wearables Are In Your Future

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. β€œWearable” health monitors are likely to be in all of our futures. Big time! As this article clearly demonstrates, there are a...

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The Death Knell of Pharma HCP Websites

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. If the increasingly touted strategy of β€œomnichannel marketing” is going to deliver on its promise, the pharmaceutical industry...

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Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Common sense says that the COVID pandemic and numerous other factors have made the already grim picture of physician burnout even...

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Speaker bureaus are a high performing channel, how do your programs measure up?

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. What impact have the pandemic, changes in the regulatory environment, omnichannel marketing strategies and new HCP expectations...

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MM+M: How data brokers figure out you're pregnant

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...

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President Biden recently caused a media stir with his statement on "60 Minutes"

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...

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Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. How can a major pharmaceutical company partner with a digital advertising agency and local pharmacies to produce...

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Alzheimer's drug study yields positive results, say makers Eisai and Biogen

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. The Biogen/Eisai investigational Alzheimer's monoclonal antibody lecanemab achieved its main endpoint in a large clinical trial....

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