𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. If the increasingly touted strategy of “omnichannel marketing” is going to deliver on its promise, the pharmaceutical industry will be increasingly dependent on HCPs “pulling” product information through digital channels. Check this out: https://www.pharmexec.com/view/the-death-knell-of-pharma-hcp-websites
What you will see is that in study after study, with specialty after specialty, physicians report that today’s product websites are not meeting their needs. Confusing. Not well organized, and…“Just advertising for their products.” How can the industry elevate the experience that physicians have with product websites?