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    Oncology Article

    Mind the Gap - Three Assumptions to Double Check in Your Brand Plan

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    Case Study Infectious Disease

    Global Target Product Profile Assessment

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    Article

    Uncovering the Truth: Bridging the Gap Between Stated Intentions and Actual Behavior to Generate Deeper Qualitative Insights

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    Article

    How to Claim Your Claim

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    Article

    Power Words Are Pharma Marketers’ New Secret Weapon

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    Antiviral Long-Range Forecasting
    Case Study Antiviral

    Antiviral Long-Range Forecasting

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    Dermatologic Opportunity Assessment
    Case Study Dermatology

    Dermatologic Opportunity Assessment

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    The Value of Deep Customer Listening
    Article

    The Value of Deep Customer Listening

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    Quality Insights at the Speed of Decision Making
    Tip Sheet General

    Quality Insights at the Speed of Decision Making

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    Article

    ThinkTPP: Rethinking Target Product Profile Testing and the Customer's "Path to Purchase"

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    Article

    Using Customer Input and Decision Support Tools to Optimize Clinical Trial Design

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    Navigating Success: Let ThinkSMART Guide You to the Perfect Communication Mix
    Article

    Navigating Success: Let ThinkSMART Guide You to the Perfect Communication Mix

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    Elevating Creative Campaign Performance
    Article Habit Lens℠

    Elevating Creative Campaign Performance

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    Article Habit Lens℠

    Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing

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    When AI Overrules the Nurses Caring for You
    General ThinkFast

    When AI Overrules the Nurses Caring for You

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    ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy
    Article Habit Lens℠

    ThinkGen’s Habit Lens℠: The Missing Element of Pharmaceutical Brand Strategy

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    General ThinkFast

    Her Symptoms Suggested Long Covid. But Was That Too Obvious?

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    As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch
    General ThinkFast

    As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch

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    Laurel Braitman Teaches Doctors the Power of Storytelling
    General ThinkFast

    Laurel Braitman Teaches Doctors the Power of Storytelling

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    What is Habit Lens℠ - Part 3
    Habit Lens℠ ThinkPod

    Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 2

    Listen Now spotify soundcloud
    What is Habit Lens℠ - Part 3
    Habit Lens℠ ThinkPod

    Your Brand Plan is Missing a Behavioral Pillar: Habit Lens Insights℠ with special guest Jamie Hadac, Ph.D. – Part 1

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    Continue to Ask Beautiful Questions
    General ThinkFast

    Continue to Ask Beautiful Questions

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    What is Habit Lens℠ - Part 3
    Habit Lens℠ ThinkPod

    What is the Habit Lens℠ – Part 3?

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    What is Habit Lens℠ - Part 2
    Habit Lens℠ ThinkPod

    What is the Habit Lens℠ - Part 2?

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    What is Habit Lens℠ - Part 1
    Habit Lens℠ ThinkPod

    What is the Habit Lens℠ - Part 1?

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    What If Instead of Trying to Manage Your Time, You Set It Free?
    General ThinkFast

    What If Instead of Trying to Manage Your Time, You Set It Free?

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    Someone’s Gotta Do It
    General ThinkFast

    Someone’s Gotta Do It

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    The Optimization Sink Hole
    General ThinkFast

    The Optimization Sinkhole

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    Bent Flyvbjerg’s secrets of project success
    General ThinkFast

    Bent Flyvbjerg’s secrets of project success

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    ThinkGen’s Habit Lens(SM): The Missing Element of Pharmaceutical Brand Strategy
    General ThinkFast

    ThinkGen’s Habit Lens(SM): The Missing Element of Pharmaceutical Brand Strategy

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    General ThinkFast

    The Brilliant Math Coach Teaching America’s Kids to Outsmart AI

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    General ThinkFast

    Asian Americans feel a lack of belonging and safety, national surveys find

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    Vinod Khosla predicts AI doctors could be here sooner than you think
    General ThinkFast

    Vinod Khosla predicts AI doctors could be here sooner than you think

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    THE KINGDOM OF PREP
    General ThinkFast

    THE KINGDOM OF PREP

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    Tip of the Iceberg
    General ThinkFast

    Tip of the Iceberg

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    Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care
    General ThinkFast

    Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care

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    More Girls Are Being Diagnosed With Autism
    General ThinkFast

    More Girls Are Being Diagnosed With Autism

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    Cal Newport on knowledge work, Part 2: “Slow productivity”
    General ThinkFast

    Cal Newport on knowledge work, Part 2: “Slow productivity”

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    The Behavioral Health Ecosystem Is Still Out of Alignment
    General ThinkFast

    The Behavioral Health Ecosystem Is Still Out of Alignment

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    Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups
    General ThinkFast

    Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups

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    Doctors' Burden: Physician Suicide Report 2023
    General ThinkFast

    Doctors' Burden: Physician Suicide Report 2023

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    Medical Weight-Loss Management | WeightWatchers US
    General ThinkFast

    Medical Weight-Loss Management | WeightWatchers US

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    Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice
    General ThinkFast

    Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice

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    Healthy Reputation: More Than Medicine
    General ThinkFast

    Healthy Reputation: More Than Medicine

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    Major coalition of health groups aims to combat health misinformation
    General ThinkFast

    Major coalition of health groups aims to combat health misinformation

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    Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.
    General ThinkFast

    Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.

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    Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs
    General ThinkFast

    Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs

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    How Would You Redesign Your Doctor’s Office?
    General ThinkFast

    How Would You Redesign Your Doctor’s Office?

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    Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy
    General ThinkFast

    Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy

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    A Major Source of Aggravation and Burnout for Hundreds of Physicians
    General ThinkFast

    A Major Source of Aggravation and Burnout for Hundreds of Physicians

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    The US Just Greenlit High-Tech Alternatives to Animal Testing
    General ThinkFast

    The US Just Greenlit High-Tech Alternatives to Animal Testing

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    DG Wellbeing: Healthcare Provided by DocGo
    General ThinkFast

    DG Wellbeing: Healthcare Provided by DocGo

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    Google is holding an event about search and AI on February 8th
    General ThinkFast

    Google is holding an event about search and AI on February 8th

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    Amazon debuts RxPass, a $5-per-month prescription drug delivery service
    General ThinkFast

    Amazon debuts RxPass, a $5-per-month prescription drug delivery service

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    Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy
    Article

    Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy

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    Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries
    General ThinkFast

    Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries

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    An FDA proposal could make OTC switches easier. Here’s what the industry has to say
    General ThinkFast

    An FDA proposal could make OTC switches easier. Here’s what the industry has to say

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    Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout
    General ThinkFast

    Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout

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    The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy
    General ThinkFast

    The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy

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    A Drug to Treat Aging May Not Be a Pipe Dream
    General ThinkFast

    A Drug to Treat Aging May Not Be a Pipe Dream

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    The Power of 'Why' in Health Behavior Change
    General ThinkFast

    The Power of 'Why' in Health Behavior Change

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    Would You Go to a 100-Year-Old Doctor?
    General ThinkFast

    Would You Go to a 100-Year-Old Doctor?

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    What Happens When Doctors and Patients Interrupt Each Other?
    General ThinkFast

    What Happens When Doctors and Patients Interrupt Each Other?

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    Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape
    General ThinkFast

    Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape

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    A Treatment for America’s Healthcare Worker Burnout
    General ThinkFast

    A Treatment for America’s Healthcare Worker Burnout

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    Do You Really Want to Read What Your Doctor Writes About You?
    General ThinkFast

    Do You Really Want to Read What Your Doctor Writes About You?

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    ThinkBOOK Recommended Reading: THE COGNITIVE AUTOPSY
    General ThinkBook

    THE COGNITIVE AUTOPSY

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    Amazon Health Clinic: Healthcare is a message away
    General ThinkFast

    Amazon Health Clinic: Healthcare is a message away

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    How Does the Inflation Reduction Act Affect Healthcare?
    General ThinkFast

    How Does the Inflation Reduction Act Affect Healthcare?

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    General ThinkBook

    An Introduction to Medical Decision-Making

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    Vitality: The Next Generation Measure of Health
    General ThinkFast

    Vitality: The Next Generation Measure of Health

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    What the midterm election results mean for medical marketers
    General ThinkFast

    What the midterm election results mean for medical marketers

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    Addressing the healthcare staffing shortage
    General ThinkFast

    Addressing the healthcare staffing shortage

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    Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending
    General ThinkFast

    Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending

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    Question Reality - Genetech
    General ThinkFast

    Question Reality - Genetech

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    Question Reality - Genetech
    General ThinkFast

    Question Reality - Genetech

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    National Hospital Flash Report: August 2022
    General ThinkFast

    National Hospital Flash Report: August 2022

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    Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care
    General ThinkFast

    Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care

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    Why Healthcare Wearables Are In Your Future
    General ThinkFast

    Why Healthcare Wearables Are In Your Future

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    The Death Knell of Pharma HCP Websites
    General ThinkFast

    The Death Knell of Pharma HCP Websites

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    Changes in Burnout and Satisfaction With Work-Life Integration
    General ThinkFast

    Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic

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    Speaker bureaus are a high performing channel, how do your programs measure up?
    General ThinkFast

    Speaker bureaus are a high performing channel, how do your programs measure up?

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    MM+M: How data brokers figure out you're pregnant
    General ThinkFast

    MM+M: How data brokers figure out you're pregnant

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    President Biden recently caused a media stir with his statement on
    General ThinkFast

    President Biden recently caused a media stir with his statement on "60 Minutes"

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    Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
    General ThinkFast

    Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness

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    Alzheimer's drug study yields positive results, say makers Eisai and Biogen
    General ThinkFast

    Alzheimer's drug study yields positive results, say makers Eisai and Biogen

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    Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?
    General Article

    Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?

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    How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?
    General Article

    How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?

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    Three Ways Habit Engineering is Different than Behavioral Economics
    Tip Sheet General

    Three Ways Habit Engineering is Different than Behavioral Economics

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    Selecting a MedTech Market Research Partner
    Tip Sheet MedTech

    Selecting a MedTech Market Research Partner

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    Habit Marketing vs. Traditional Marketing
    Tip Sheet General

    Habit Marketing vs. Traditional Marketing

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    Tips for Determining If Your Market Research Partner Can Provide the Deep Insights You Need
    Tip Sheet MedTech

    Tips for Determining If Your Market Research Partner Can Provide the Deep Insights You Need

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    An Overview of ThinkGen
    Video General

    An Overview of ThinkGen

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    New Cytomegalovirus (cCMV) Vaccine
    Case Study Vaccines

    New Cytomegalovirus (cCMV) Vaccine

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    Quantitative Patient Chart Review for Duchenne Muscular Dystrophy (DMD)
    Case Study Rare Disease

    Quantitative Patient Chart Review for Duchenne Muscular Dystrophy (DMD)

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    Case Study Neurology

    Optimizing Patient Direct Marketing in Insomnia

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    Patient Journey Research in Gynecologic Oncology Affirms Best Practices
    Case Study Women's Health Oncology

    Patient Journey Research in Gynecologic Oncology Affirms Best Practices

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    Using PBDC to Forecast Demand for Injectable Gonadotropins
    Case Study Reproductive Medicine

    Using PBDC to Forecast Demand for Injectable Gonadotropins

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    Case Study Oncology Habit Lens℠

    Habit Lens℠for Genomic Testing

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    Pharma Voice: Infectious Diseases
    Therapeutic Digests/ebooks Infectious Disease COVID-19 HIV

    Pharma Voice: Infectious Diseases Nov 2021

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    Challenging Implicit Biases with Two-Way Focus Groups for Post Partum Depression (PPD)
    Case Study Women's Health Mental Health

    Challenging Implicit Biases with Two-Way Focus Groups for Post Partum Depression (PPD)

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    A New Paradigm for Post Partum Depression
    Case Study Women's Health Mental Health

    A New Paradigm for Post Partum Depression

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    TDIs + Digital Ethnography to Capture Emotional Journey of Patients with a Chronic Pain Condition and Caregivers
    Case Study Immunology Digital Ethnography

    TDIs + Digital Ethnography to Capture Emotional Journey of Patients with a Chronic Pain Condition and Caregivers

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    Case Study Women's Health Oncology Habit Lens℠

    Habit Lens℠ — Deep Dive into HCP Beliefs and Behaviors for Targeted Therapies in Gynecologic Oncology

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    Pharma Voice: Neurology - Oct. '21
    Therapeutic Digests/ebooks Neurology

    Pharma Voice: Neurology

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    Identifying Opportunities for Client to Drive Managed Medicaid for Ophthalmology Product
    Case Study Ophthalmology

    Identifying Opportunities for Client to Drive Managed Medicaid for Ophthalmology Product

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    Case Study Women's Health Oncology Habit Lens℠

    Habit Lens℠ Fueling Growth of a Successful Brand in Metastatic Breast Cancer (mBC)

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    Digital Ethnography for Patients with a Rare Disease and Their Caregivers
    Case Study Rare Disease Digital Ethnography

    Digital Ethnography for Patients with a Rare Disease and Their Caregivers

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    Pharma Voice: GENE THERAPIES IN RARE DISEASE
    Therapeutic Digests/ebooks Rare Disease Gene Therapy

    Pharma Voice: GENE THERAPIES IN RARE DISEASE

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    ODM: Executive Summary Sept. '21
    Infectious Disease COVID-19 On Doctors’ Minds/On Vets’ Minds Vaccines

    ODM: Executive Summary Sept. '21

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    ThinkGen Spotlight On: Deanna Whitlock
    Employee Spotlight

    ThinkGen Spotlight On: Deanna Whitlock

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    ODM: Executive Summary Aug. '21
    Infectious Disease COVID-19 On Doctors’ Minds/On Vets’ Minds MedTech

    ODM: Executive Summary Aug. '21

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    Pharma Voice: Arthritis and Other Inflammatory Diseases
    Therapeutic Digests/ebooks Immunology

    Pharma Voice: Arthritis and Other Inflammatory Diseases

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    Pharma Voice: Dermatology
    Therapeutic Digests/ebooks Dermatology

    Pharma Voice: Dermatology

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    Case Study Neurology Habit Lens℠

    Habit Lens℠ for a Biopharmaceutical Company Studying Parkinson’s Disease

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    Pharma Voice: Oncology
    Therapeutic Digests/ebooks Oncology

    Pharma Voice: Oncology

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    OVM Executive Summary Jun. '21
    COVID-19 On Doctors’ Minds/On Vets’ Minds Animal Health

    OVM: Executive Summary Jun. '21

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    Pharma Voice: Cardiology
    Therapeutic Digests/ebooks Cardiology

    Pharma Voice: Cardiology

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    Message & CVA Testing for an In-Line Oncology Brand
    Case Study Oncology

    Message & CVA Testing for an In-Line Oncology Brand

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    ThinkGen Spotlight On: Mike Rose
    Employee Spotlight

    ThinkGen Spotlight On: Mike Rose

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    Best Practices in IVA and CVA Market Research
    Infectious Disease COVID-19 White Paper Vaccines

    Best Practices in IVA and CVA Market Research

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    Pharma Voices: Vaccines
    Therapeutic Digests/ebooks COVID-19 Vaccines

    Pharma Voices: Vaccines

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    ThinkGen Spotlight On: Katie Healy
    Employee Spotlight

    ThinkGen Spotlight On: Katie Healy

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    Pharma Voice: Endocrinology
    Therapeutic Digests/ebooks Endocrinology Diabetes & Metabolic Diseases

    Pharma Voice: Endocrinology

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    ThinkGen Spotlight On: Audrey Wu
    Employee Spotlight

    ThinkGen Spotlight On: Audrey Wu

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    Pharma Voice: Digital Therapeutics
    Therapeutic Digests/ebooks Infectious Disease COVID-19 Digital Therapeutics

    Pharma Voice: Digital Therapeutics Feb 2021

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    Pulse Tracker to Inform the Launch of New HIV Drugs in a Competitive Market
    Case Study Infectious Disease HIV

    Pulse Tracker to Inform the Launch of New HIV Drugs in a Competitive Market

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    Pharma Voice: Diabetes
    Therapeutic Digests/ebooks Diabetes & Metabolic Diseases

    Pharma Voice: Diabetes

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    Pharma Voice: Rare Diseases
    Therapeutic Digests/ebooks Rare Disease

    Pharma Voice: Rare Diseases

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    Pharma Voice: Central Nervous System
    Therapeutic Digests/ebooks Neurology

    Pharma Voice: Central Nervous System

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    Pharma Voice: Women's Health
    Therapeutic Digests/ebooks Women's Health

    Pharma Voice: Women's Health

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    Habit Engineering Real World Applications
    Video General

    Habit Engineering Real World Applications

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    Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond
    Video General

    Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond

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    Pharma Voice: Digital Therapeutics
    Therapeutic Digests/ebooks Infectious Disease COVID-19 Digital Therapeutics

    Pharma Voice: Digital Therapeutics Sept 2020

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    Pharma Voice: Cardiology
    Therapeutic Digests/ebooks Cardiology

    Pharma Voice: Cardiology

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    Pharma Voice: Oncology
    Therapeutic Digests/ebooks Oncology

    Pharma Voice: Oncology

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    Pharma Voice: Telemedicine
    Therapeutic Digests/ebooks Infectious Disease COVID-19

    Pharma Voice: Telemedicine

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    Marketing to the Habitual Mind
    Video General

    Marketing to the Habitual Mind

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    Pharma Voice: COVID-19
    Therapeutic Digests/ebooks Infectious Disease COVID-19 Vaccines

    Pharma Voice: COVID-19

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    Pharma Voice: Medicinal Cannabis
    Therapeutic Digests/ebooks Medical Cannabis

    Pharma Voice: Medicinal Cannabis

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    Pharma Voice: Diabetes
    Therapeutic Digests/ebooks Diabetes & Metabolic Diseases

    Pharma Voice: Diabetes

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    Pharma Voice: Alzheimer's Disease
    Therapeutic Digests/ebooks Neurology

    Pharma Voice: Alzheimer's Disease

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    Pharma Voice: Mental Health
    Therapeutic Digests/ebooks Mental Health

    Pharma Voice: Mental Health

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    Pharma Voice: Gene Therapy
    Therapeutic Digests/ebooks Rare Disease Gene Therapy

    Pharma Voice: Gene Therapy

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    Habit Engineering versus Behavioral Economics
    White Paper General

    Habit Engineering versus Behavioral Economics

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    How Do Empathy and Habit Marketing Fit Together?
    White Paper General

    How Do Empathy and Habit Marketing Fit Together?

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    The
    White Paper General

    The "Death" of Product Positioning in Pharmaceutical Marketing

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    NASH: The Next Blockbuster Market
    Therapeutic Digests/ebooks Rare Disease Article

    NASH: The Next Blockbuster Market

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    Missing Endpoints: Rare Disease Clinical Trial Design
    White Paper Rare Disease

    Missing Endpoints: Rare Disease Clinical Trial Design

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    Habit Engineering by Dr. Richard Vanderveer
    Video General

    Habit Engineering by Dr. Richard Vanderveer

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    White Paper General

    "Demystifying" Behavioral Economics: What The Experts Say

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    CM Quarterly: Old Dogs Old Tricks
    Archives General Article

    CM Quarterly: Old Dogs Old Tricks

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    MM&M Oncology eBook
    Archives Therapeutic Digests/ebooks Oncology Article

    MM&M Oncology eBook

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    MM&M: Rare Diseases
    Archives Therapeutic Digests/ebooks Rare Disease

    MM&M: Rare Diseases

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    MM&M: Rare Diseases
    Archives Therapeutic Digests/ebooks Rare Disease

    MM&M: Rare Diseases

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    MM&M CV TS 2014
    Archives Therapeutic Digests/ebooks Cardiology

    MM&M CV TS 2014

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    Bright Future MM&M
    Archives General Article

    Bright Future MM&M

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    MM&M Neurology 2013
    Archives Therapeutic Digests/ebooks Neurology

    MM&M Neurology 2013

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    MM&M: Vaccines
    Archives Therapeutic Digests/ebooks Vaccines

    MM&M: Vaccines

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    MM&M Oncology 2013
    Archives Therapeutic Digests/ebooks Oncology

    MM&M Oncology 2013

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    Orphan Drug Marketing
    Archives Therapeutic Digests/ebooks Rare Disease

    Orphan Drug Marketing

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    MM&M D&D eBook
    Archives Article MedTech

    MM&M D&D eBook

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    MM&M: Rheumatology
    Archives Therapeutic Digests/ebooks Immunology

    MM&M: Rheumatology

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    MM&M: Respiratory
    Archives Therapeutic Digests/ebooks Respiratory/Pulmonology

    MM&M: Respiratory

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    MM&M Signs of Life
    Archives General Article

    MM&M Signs of Life

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    MM&M Metabolic
    Archives Therapeutic Digests/ebooks Diabetes & Metabolic Diseases

    MM&M Metabolic

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    MM&M Rheumatology 2012
    Archives Therapeutic Digests/ebooks Immunology

    MM&M Rheumatology 2012

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    Niches to Riches
    Archives General Article

    Niches to Riches

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    MM&M Cradle of a Crisis
    Archives Women's Health Article

    MM&M Cradle of a Crisis

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    MM&M Crafting Effective Ads
    Archives General Article

    MM&M Crafting Effective Ads

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    Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning
    Archives General Article

    Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning

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    PMT Hepatology Article
    Archives Immunology Article

    PMT Hepatology Article

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    PMT HIV Article
    Archives Infectious Disease HIV Article

    PMT HIV Article

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    Where do Sales Aids come from?
    Archives General Article

    Where do Sales Aids come from?

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    MM&M Messaging Article
    Archives General Article

    MM&M Messaging Article

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