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Posts by: ThinkGen Team

Medical Weight-Loss Management | WeightWatchers US

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. โ€œClinical Weight Managementโ€- what is it? Itโ€™s what happens when Weight Watchers (WW) acquires digital health platform Sequence....

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Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. A recent article tells us that โ€œThe amount of medical knowledge is said to double every 73 days.โ€ Not surprisingly, the article...

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Healthy Reputation: More Than Medicine

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. A new report, outlining the findings of surveying 1,000 HCPs worldwide, tells us that a pharmaceutical companyโ€™s reputation is...

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Major coalition of health groups aims to combat health misinformation

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Picture a coalition of providers, payers, etc. coming together to combat health misinformation. Organizations like the American...

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Is โ€˜Pharma Broโ€™ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™.  In what threatens to be yet another PR problem for pharma, we once again see โ€œPharma Broโ€ Martin Shkreli in the news.  Less than...

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Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Here is a finding that should be watched.  Actually, there are two important things happening in this article.  First, we are...

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How Would You Redesign Your Doctorโ€™s Office?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. A gynecologist who actually cares about โ€œcustomer experienceโ€ for his patients sent out a call on Twitter for suggestions for...

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Following adcomm meeting, FDA aims to โ€˜simplifyโ€™ vaccination with tweaks to long-term COVID-19 strategy

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Remember when the โ€œnightly newsโ€ consisted largely of advice about COVID-19?  When the vaccines were rolled out, advice on...

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A Major Source of Aggravation and Burnout for Hundreds of Physicians

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™.  A major source of aggravation and burnout for the hundreds of physicians with whom we have research conversations every month...

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The US Just Greenlit High-Tech Alternatives to Animal Testing

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. As you will read in the attached URL, real progress is being made in the direction of substituting tissue and computer models for...

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DG Wellbeing: Healthcare Provided by DocGo

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Hereโ€™s a strange one. As part of their DGWellbeing brand, Dollar General has just announced a broadening of their relationship...

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Google is holding an event about search and AI on February 8th

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. What does Google have in mind as it advertises a 40-minute streaming program on their latest developments in Artificial...

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Amazon debuts RxPass, a $5-per-month prescription drug delivery service

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Good grief! Itโ€™s Amazon knocking on the door of healthcare again. This time, with a permutation of its โ€œPrimeโ€ delivery service,...

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Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy

For the first 15 years of my marketing research career, most of my work was in anti-viral medicines, with a particular focus on the revolutionary new...

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Pfizer Expands โ€˜An Accord for a Healthier Worldโ€™ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. As Pfizer is currently a major topic in the media, it is worthwhile to bring attention to an especially beneficent and...

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An FDA proposal could make OTC switches easier. Hereโ€™s what the industry has to say

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. An FDA proposal currently on the table could make the switching of a pharmaceutical product from Rx to OTC status easier. Think...

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Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. A recently published study used NLP (Natural Language Processing) to explore the contents of approximately  1.5 million messages...

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The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Whatโ€™s the biggest US โ€œhealth storyโ€ from 2022?  Ask just about any โ€œman/woman on the streetโ€ that question, and COVID-19 will...

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A Drug to Treat Aging May Not Be a Pipe Dream

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. There are several drug development programs currently in the works that seem to indicate that we may be about to enter into an...

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The Power of 'Why' in Health Behavior Change

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Hereโ€™s an interesting infographic. Its message? Clinical care only accounts for 20% of a personโ€™s health. Itโ€™s accompanied by a...

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Would You Go to a 100-Year-Old Doctor?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...

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What Happens When Doctors and Patients Interrupt Each Other?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. What happens when doctors and patients interrupt each other? Actually lots of interesting things, some good, some bad. Things are...

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Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. As November began, Eli Lilly blamed the Inflation Reduction Act for its decision to cancel the development of two early stage...

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A Treatment for Americaโ€™s Healthcare Worker Burnout

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. We have written time and time again about physician burnout. 25% of HCPs considering career changes as a result, etc. BUT. It is...

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Do You Really Want to Read What Your Doctor Writes About You?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Are you aware that a federal rule, instituted in April 2021, requires that ALL patients be provided with electronic access to ALL...

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Amazon Health Clinic: Healthcare is a message away

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Want telehealth without even virtual โ€œface to faceโ€ contact with the practitioner? Amazon is opening an online clinic that uses...

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How Does the Inflation Reduction Act Affect Healthcare?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Want a good summary of the impact of the Inflation Reduction Act on health care costs AND on the pharmaceutical industry? Go to...

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Vitality: The Next Generation Measure of Health

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. In a fascinating announcement, Cigna has now declared their company to be focused on โ€œvitality.โ€ The big piece here is the report...

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What the midterm election results mean for medical marketers

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election,...

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Addressing the healthcare staffing shortage

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. More than 117,000 physicians dropped out of the workforce in 2021, with RNs not far behind at over 53,000 departees. Clearly, the...

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Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the โ€œpauseโ€ button on its...

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Question Reality - Genetech

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Despite many pharmaceutical companiesโ€™ efforts to eradicate healthcare inequity in the US, itโ€™s still around. Big time. Now itโ€™s...

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Question Reality - Genetech

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Lack of ethnic, gender, age and geographic diversity in clinical trials isnโ€™t a new issue for the pharmaceutical industry โ€“ itโ€™s...

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National Hospital Flash Report: August 2022

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. If you think that COVID-19โ€™s worst impact on the finances of US healthcare are behind us, think again. As this article reports,...

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Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. As you will see in this article, Google has now inked another clinical partner to evaluate its Care Studio. Desert Oasis...

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Why Healthcare Wearables Are In Your Future

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. โ€œWearableโ€ health monitors are likely to be in all of our futures. Big time! As this article clearly demonstrates, there are a...

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The Death Knell of Pharma HCP Websites

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. If the increasingly touted strategy of โ€œomnichannel marketingโ€ is going to deliver on its promise, the pharmaceutical industry...

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Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. Common sense says that the COVID pandemic and numerous other factors have made the already grim picture of physician burnout even...

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Speaker bureaus are a high performing channel, how do your programs measure up?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. What impact have the pandemic, changes in the regulatory environment, omnichannel marketing strategies and new HCP expectations...

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MM+M: How data brokers figure out you're pregnant

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...

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President Biden recently caused a media stir with his statement on "60 Minutes"

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...

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Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. How can a major pharmaceutical company partner with a digital advertising agency and local pharmacies to produce...

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Alzheimer's drug study yields positive results, say makers Eisai and Biogen

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐™๐˜ผ๐™Ž๐™. The Biogen/Eisai investigational Alzheimer's monoclonal antibody lecanemab achieved its main endpoint in a large clinical trial....

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Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?

New marketing challenges often require the use of new approaches to marketing research. For example, using free-flowing conversations as the data...

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