๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Lisa Sanders, MD, is the Medical Director of Yale's Long Covid Multidisciplinary Care Center. In her latest Diagnosis column for the New York Times Magazine, she writes about the assumptions she made in a patient case that led to a diagnosis of POTS, but turned out to be Gravesโ disease.
โShe had all the symptoms of hyperthyroidism, and I had simply not seen it โฆ In medicine, most diagnoses are made through a process of recognition. We see something, recognize it, and act on what we see.โ
Dr. Sandersโ column describes a phenomenon that we at ThinkGen have also observed when we interview physicians: habitual thinking. Thatโs why we offer our Habit LensSM: a behavioral science framework we designed specifically to help commercial teams understand this side of physician thinking. Weโre excited that our clients are starting to incorporate these insights into their brand plans. We believe it will ultimately help them better serve physicians and patients.
Link to Dr. Sandersโ column:
https://www.nytimes.com/2023/06/07/magazine/long-covid-symptoms-hyperthyroidism.html?unlocked_article_code=yExe8ew38WDI5cxUSU8BrKhHowaZc3Zr8i9DOl0heYhBjfsOgCnkxCjgK-OYQaSBwty66cF0OuENWCQ5vc1ekuVyiEtIoNOWE7qe4P0Pfh4uyGZf5Mz8bBBJc03pFuisbVYIxdcZtvJJ8BoNEs_SsmKa9PpEasdZ1C03yPhwMGyVl8JXprYERdD7vrqWU3R41LX55zNE8JYf_0EumcbUQfQo9QLbcCEBexLdyhtPjwj73d5RO4eIJ3WvyKPqNTwnfpJo8YenAyXqhVr4Cn5x9mdHbpmFHSHHEBktj2NJ3ynt3OSBd8H3b7iJGh5i6YTVdD1yq-hPtjTVo96060lQqTjZb16lMgAmP3LxzNbDxA&smid=url-share
To read our Habit Lens(SM) article: https://app.hubspot.com/documents/20243499/view/627848404?accessId=96ed43
To view more ThinkFast posts: https://bit.ly/3WfKNeS