𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Lisa Sanders, MD, is the Medical Director of Yale's Long Covid Multidisciplinary Care Center. In her latest Diagnosis column for the New York Times Magazine, she writes about the assumptions she made in a patient case that led to a diagnosis of POTS, but turned out to be Graves’ disease.

“She had all the symptoms of hyperthyroidism, and I had simply not seen it … In medicine, most diagnoses are made through a process of recognition. We see something, recognize it, and act on what we see.”

Dr. Sanders’ column describes a phenomenon that we at ThinkGen have also observed when we interview physicians: habitual thinking. That’s why we offer our Habit LensSM: a behavioral science framework we designed specifically to help commercial teams understand this side of physician thinking. We’re excited that our clients are starting to incorporate these insights into their brand plans. We believe it will ultimately help them better serve physicians and patients.

Link to Dr. Sanders’ column:
https://www.nytimes.com/2023/06/07/magazine/long-covid-symptoms-hyperthyroidism.html?unlocked_article_code=yExe8ew38WDI5cxUSU8BrKhHowaZc3Zr8i9DOl0heYhBjfsOgCnkxCjgK-OYQaSBwty66cF0OuENWCQ5vc1ekuVyiEtIoNOWE7qe4P0Pfh4uyGZf5Mz8bBBJc03pFuisbVYIxdcZtvJJ8BoNEs_SsmKa9PpEasdZ1C03yPhwMGyVl8JXprYERdD7vrqWU3R41LX55zNE8JYf_0EumcbUQfQo9QLbcCEBexLdyhtPjwj73d5RO4eIJ3WvyKPqNTwnfpJo8YenAyXqhVr4Cn5x9mdHbpmFHSHHEBktj2NJ3ynt3OSBd8H3b7iJGh5i6YTVdD1yq-hPtjTVo96060lQqTjZb16lMgAmP3LxzNbDxA&smid=url-share

To read our Habit Lens(SM) article: https://app.hubspot.com/documents/20243499/view/627848404?accessId=96ed43

To view more ThinkFast posts: https://bit.ly/3WfKNeS