THE KINGDOM OF PREP

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. The rollneck sweater. The Barn Jacket.
If J. Crew was in charge of your brand, what would their insight be?

In 1983, cofounder Emily Cinader had a vision for collegiate prep that embodied J. Crew – and brought that vision to life through 4 evolutions of the brand.

“Emily was innately discerning, had an eye for style, a hand for quality, an instinct – at a time when the company identity was still wet clay – for what ‘was’ and ‘wasn’t’ J. Crew.”

Brand emulation is a classic ThinkGen customer-driven positioning workshop exercise. Vanity Fair’s excerpt from author Maggie Bullock’s new book The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J. Crew affirms the importance of a clear brand vision – and executing to that vision.

https://archive.vanityfair.com/article/2023/4/the-kingdom-of-prep

If J. Crew was in charge of your brand, what would their insight be? We’d love to hear what you think!

Our perspective on Customer-Driven Positioning can be found here: https://20243499.fs1.hubspotusercontent-na1.net/hubfs/20243499/21_ThinkGen_2023_v2.pdf

To view more ThinkFast posts: https://bit.ly/3WfKNeS