Our Thinking


π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. The rollneck sweater. The Barn Jacket.
If J. Crew was in charge of your brand, what would their insight be?

In 1983, cofounder Emily Cinader had a vision for collegiate prep that embodied J. Crew – and brought that vision to life through 4 evolutions of the brand.

β€œEmily was innately discerning, had an eye for style, a hand for quality, an instinct – at a time when the company identity was still wet clay – for what β€˜was’ and β€˜wasn’t’ J. Crew.”

Brand emulation is a classic ThinkGen customer-driven positioning workshop exercise. Vanity Fair’s excerpt from author Maggie Bullock’s new book The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J. Crew affirms the importance of a clear brand vision – and executing to that vision.


If J. Crew was in charge of your brand, what would their insight be? We’d love to hear what you think!

Our perspective on Customer-Driven Positioning can be found here: https://20243499.fs1.hubspotusercontent-na1.net/hubfs/20243499/21_ThinkGen_2023_v2.pdf

To view more ThinkFast posts: https://bit.ly/3WfKNeS


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