Our Thinking

Cal Newport on knowledge work, Part 2: “Slow productivity”

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. MIT-trained computer science professor Cal Newport (known for his bestseller, Deep Work) is working on a new book about slow productivity. Professor Newport has identified 3 principles to work with your mind and create things of value:
1. Do fewer things,
2. Work at a natural pace (meaning one with more variability in intensity than the always-on pace we’ve gotten used to)
3. But obsess over quality

According to Professor Newport, that trio of properties:
• Better hits the sweet spot of how we’re actually wired
• Produces valuable meaningful work
• And is sustainable

Does slow productivity resonate with you? We’d love to hear what you think!


To view more ThinkFast posts: https://bit.ly/3WfKNeS


Contact us to learn how we can help your team to make better marketing decisions based on better market research.