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Our Thinking: Article
Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy
For the first 15 years of my marketing research career, most of my work was in anti-viral medicines, with a particular focus on the revolutionary new...
Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?
New marketing challenges often require the use of new approaches to marketing research. For example, using free-flowing conversations as the data...
