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Our Thinking: Article

Customer-Driven Positioning: A Marketing Research Platform to Inform Better Brand Strategy

For the first 15 years of my marketing research career, most of my work was in anti-viral medicines, with a particular focus on the revolutionary new...

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Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?

New marketing challenges often require the use of new approaches to marketing research. For example, using free-flowing conversations as the data...

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