Our Thinking

Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. A recent article tells us that β€œThe amount of medical knowledge is said to double every 73 days.” Not surprisingly, the article also observes that healthcare providers β€œstruggle” to keep up, with some specialties like cardiology, neurology, and oncology finding doing so especially challenging.

The result?  The article understandably recommends that HCPs abandon the old ways of staying up to date, e.g., by attending medical meetings, and turn instead to digital media that summarize new developments and provide updates.  

How can the pharmaceutical industry help? Check this all out at: 


To view more ThinkFast posts: https://bit.ly/3LpvKNB


Contact us to learn how we can help your team to make better marketing decisions based on better market research.