Our Thinking

How Would You Redesign Your Doctor’s Office?

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A gynecologist who actually cares about “customer experience” for his patients sent out a call on Twitter for suggestions for redesign of his office.  Responses flooded in.  They included “simple” ideas like turn the stirrups in the exam rooms away from the door for privacy, provide a place to store clothing other than a “spare chair” that reveals you didn’t wear your “best underwear,” provide colorful walls rather than dull gray in cancer treatment waiting areas, provide sufficient space to manipulate wheelchairs, etc.  And how about cloth robes instead of paper, provided in a variety of sizes rather than “One size fits nobody?”

The concept of “design thinking” has been around for a long time.  It has recently been fine tuned into the concept of “supportive design” for health care facilities.  Many of these suggestions are easy and low cost to execute.  So why hasn’t it been done yet?

Can the biopharma industry do anything to help here?  Check it out and start to think about the answer at:

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