Our Thinking

Laurel Braitman Teaches Doctors the Power of Storytelling

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. Laurel Braitman teaches doctors the power of storytelling at Stanford University School of Medicine. Her father was a cardiothoracic surgeon whose 15-year battle with bone cancer shaped her journey.

β€œWe need people who are trained in science and medicine to be able to tell stories about what matters in public health in a way that makes people listen.”

We at ThinkGen know there is an audience for these stories. We bring forward the stories of healthcare providers every day – and we feel fortunate to work with engaged clients to listen thoughtfully and work to transform what they hear to progress and action.

https://www.wsj.com/articles/laurel-braitman-teaches-doctors-the-power-of-storytelling-7cd7bc5f?st=1la6igrj4k3tz0k&reflink=desktopwebshare_permalink

To read the BMJ Open paper that found efforts to include more literary reading and writing in medical school helped build clinical confidence, generate empathy for patients and colleagues, and reduce feelings of burnout: https://bmjopen.bmj.com/content/10/1/e031568

To learn more about Braitman’s online Writing Medicine class: https://www.laurelbraitman.com/writingmedicine

To view more ThinkFast posts: https://bit.ly/3WfKNeS

Share:

Contact us to learn how we can help your team to make better marketing decisions based on better market research.