Our Thinking

What the midterm election results mean for medical marketers

π—§π—΅π—Άπ—»π—Έπ™π˜Όπ™Žπ™. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election, offered some interesting answers. Voters in various states had the opportunity to opine on abortion, contraception, marijuana legality, and healthcare access among other medically related issues. The most important result overall, the article declares, is that medical marketers must be sure to know what the laws pertaining to their product categories and associated conditions are in the various states, and to craft messages consistent with these laws. Given the disparity in some of the voting on several of the health issues across the country, this could be a real challenge.

To begin to get up to speed on how to comply with the guidance the article offers, go to:


Contact us to learn how we can help your team to make better marketing decisions based on better market research.