---
title: The Power of 'Why' in Health Behavior Change
description: 𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...
image: https://ourthinking.think-gen.com/hubfs/Untitled%20design-Jan-18-2023-04-19-23-0027-PM.png
---

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# The Power of 'Why' in Health Behavior Change

𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Here’s an interesting infographic. Its message? Clinical care only accounts for 20% of a person’s health. It’s accompanied by a video that briefly explains this message.

And what should you do with this information? Good question. Go to [https://bit.ly/3ZAgQZx](https://bit.ly/3ZAgQZx), scratch your head and start to think about your answer.

One physician/health coach offered her two-fold answer to this question in a recent Medscape article. Her first observation is that an examination of the various other factors involved in determining one’s health reveals that dealing with them is much more complicated than writing a prescription. Hence, doctors and patients alike scurry for the magic Rx bullet rather than pursue behavior change.

More meaningfully, she explains that in order to get a patient to make meaningful, beneficial changes in health related behaviors, the behavioral coach needs to understand the why that would actually make the patient want to make that change. A good insight. You can check it out at: [https://wb.md/3jSw1N2](https://wb.md/3jSw1N2)

To view more ThinkFast posts:[https://bit.ly/3GRf8eN](https://bit.ly/3GRf8eN)

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