๐ง๐ต๐ถ๐ป๐ธ๐๐ผ๐๐. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the โpauseโ button on its Twitter advertising spend. Why? Simple! Elon Musk has hit his new acquisition like a ton of bricks, firing its Board, terminating many of its executives and letting go half the total staff. AND. Rumor has it that he is rethinking his approach to โcontent moderation.โ Does that mean he will allow more objectionable tweets? As advertising mogul Martin Sorrel sagely notes, โClients donโt want conflict, they donโt want controversy.โ
Stay tuned, but meanwhile check this story out at:
https://fortune.com/2022/11/04/twitter-advertiser-exodus-deepens-volkswagen-pfizer-general-mills-pause-ad-spending/