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Medical Weight-Loss Management | WeightWatchers US
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. “Clinical Weight Management”- what is it? It’s what happens when Weight Watchers (WW) acquires digital health platform Sequence....
Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A recent article tells us that “The amount of medical knowledge is said to double every 73 days.” Not surprisingly, the article...
Healthy Reputation: More Than Medicine
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A new report, outlining the findings of surveying 1,000 HCPs worldwide, tells us that a pharmaceutical company’s reputation is...
Major coalition of health groups aims to combat health misinformation
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Picture a coalition of providers, payers, etc. coming together to combat health misinformation. Organizations like the American...
Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. In what threatens to be yet another PR problem for pharma, we once again see “Pharma Bro” Martin Shkreli in the news. Less than...
Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Here is a finding that should be watched. Actually, there are two important things happening in this article. First, we are...
How Would You Redesign Your Doctor’s Office?
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A gynecologist who actually cares about “customer experience” for his patients sent out a call on Twitter for suggestions for...
Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Remember when the “nightly news” consisted largely of advice about COVID-19? When the vaccines were rolled out, advice on...
A Major Source of Aggravation and Burnout for Hundreds of Physicians
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A major source of aggravation and burnout for the hundreds of physicians with whom we have research conversations every month...
The US Just Greenlit High-Tech Alternatives to Animal Testing
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As you will read in the attached URL, real progress is being made in the direction of substituting tissue and computer models for...
DG Wellbeing: Healthcare Provided by DocGo
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Here’s a strange one. As part of their DGWellbeing brand, Dollar General has just announced a broadening of their relationship...
Google is holding an event about search and AI on February 8th
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What does Google have in mind as it advertises a 40-minute streaming program on their latest developments in Artificial...
Amazon debuts RxPass, a $5-per-month prescription drug delivery service
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Good grief! It’s Amazon knocking on the door of healthcare again. This time, with a permutation of its “Prime” delivery service,...
Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As Pfizer is currently a major topic in the media, it is worthwhile to bring attention to an especially beneficent and...
An FDA proposal could make OTC switches easier. Here’s what the industry has to say
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. An FDA proposal currently on the table could make the switching of a pharmaceutical product from Rx to OTC status easier. Think...
Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. A recently published study used NLP (Natural Language Processing) to explore the contents of approximately 1.5 million messages...
The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What’s the biggest US “health story” from 2022? Ask just about any “man/woman on the street” that question, and COVID-19 will...
A Drug to Treat Aging May Not Be a Pipe Dream
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. There are several drug development programs currently in the works that seem to indicate that we may be about to enter into an...
The Power of 'Why' in Health Behavior Change
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Here’s an interesting infographic. Its message? Clinical care only accounts for 20% of a person’s health. It’s accompanied by a...
Would You Go to a 100-Year-Old Doctor?
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. This issue comes up every so often. Well, it has come up again. In a nutshell, it sounds like this. If airline pilots have a...
What Happens When Doctors and Patients Interrupt Each Other?
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What happens when doctors and patients interrupt each other? Actually lots of interesting things, some good, some bad. Things are...
Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As November began, Eli Lilly blamed the Inflation Reduction Act for its decision to cancel the development of two early stage...
A Treatment for America’s Healthcare Worker Burnout
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. We have written time and time again about physician burnout. 25% of HCPs considering career changes as a result, etc. BUT. It is...
Do You Really Want to Read What Your Doctor Writes About You?
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Are you aware that a federal rule, instituted in April 2021, requires that ALL patients be provided with electronic access to ALL...
THE COGNITIVE AUTOPSY
A great book that we recommended to you recently, Vordermark’s An Introduction To Medical Decision-Making, is THE textbook to use to learn how...
Amazon Health Clinic: Healthcare is a message away
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Want telehealth without even virtual “face to face” contact with the practitioner? Amazon is opening an online clinic that uses...
How Does the Inflation Reduction Act Affect Healthcare?
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Want a good summary of the impact of the Inflation Reduction Act on health care costs AND on the pharmaceutical industry? Go to...
An Introduction to Medical Decision-Making
Take a look at the two books pictured below.
The one on the left, I assume you’ve already read. It’s the classic tome in “Behavioral Economics,” and...
Vitality: The Next Generation Measure of Health
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. In a fascinating announcement, Cigna has now declared their company to be focused on “vitality.” The big piece here is the report...
What the midterm election results mean for medical marketers
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What did the midterm election results mean for medical marketers? Medical Marketing and Media, in the hours after the election,...
Addressing the healthcare staffing shortage
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. More than 117,000 physicians dropped out of the workforce in 2021, with RNs not far behind at over 53,000 departees. Clearly, the...
Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Pfizer has reportedly become one of the many companies, including Volkswagen and General Mills, to push the “pause” button on its...
Question Reality - Genetech
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Despite many pharmaceutical companies’ efforts to eradicate healthcare inequity in the US, it’s still around. Big time. Now it’s...
Question Reality - Genetech
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Lack of ethnic, gender, age and geographic diversity in clinical trials isn’t a new issue for the pharmaceutical industry – it’s...
National Hospital Flash Report: August 2022
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. If you think that COVID-19’s worst impact on the finances of US healthcare are behind us, think again. As this article reports,...
Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. As you will see in this article, Google has now inked another clinical partner to evaluate its Care Studio. Desert Oasis...
Why Healthcare Wearables Are In Your Future
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. “Wearable” health monitors are likely to be in all of our futures. Big time! As this article clearly demonstrates, there are a...
The Death Knell of Pharma HCP Websites
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. If the increasingly touted strategy of “omnichannel marketing” is going to deliver on its promise, the pharmaceutical industry...
Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. Common sense says that the COVID pandemic and numerous other factors have made the already grim picture of physician burnout even...
Speaker bureaus are a high performing channel, how do your programs measure up?
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. What impact have the pandemic, changes in the regulatory environment, omnichannel marketing strategies and new HCP expectations...
MM+M: How data brokers figure out you're pregnant
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...
President Biden recently caused a media stir with his statement on "60 Minutes"
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. President Biden recently caused a media stir with his statement on "60 Minutes" declaring that the Covid-19 pandemic is over. Yet...
Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. How can a major pharmaceutical company partner with a digital advertising agency and local pharmacies to produce...
Alzheimer's drug study yields positive results, say makers Eisai and Biogen
𝗧𝗵𝗶𝗻𝗸𝙁𝘼𝙎𝙏. The Biogen/Eisai investigational Alzheimer's monoclonal antibody lecanemab achieved its main endpoint in a large clinical trial....
Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?
New marketing challenges often require the use of new approaches to marketing research. For example, using free-flowing conversations as the data...
