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    Our Thinking: General

    Quality Insights at the Speed of Decision Making
    Tip Sheet General

    Quality Insights at the Speed of Decision Making

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    When AI Overrules the Nurses Caring for You
    General ThinkFast

    When AI Overrules the Nurses Caring for You

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    General ThinkFast

    Her Symptoms Suggested Long Covid. But Was That Too Obvious?

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    As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch
    General ThinkFast

    As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch

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    Laurel Braitman Teaches Doctors the Power of Storytelling
    General ThinkFast

    Laurel Braitman Teaches Doctors the Power of Storytelling

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    Continue to Ask Beautiful Questions
    General ThinkFast

    Continue to Ask Beautiful Questions

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    What If Instead of Trying to Manage Your Time, You Set It Free?
    General ThinkFast

    What If Instead of Trying to Manage Your Time, You Set It Free?

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    Someone’s Gotta Do It
    General ThinkFast

    Someone’s Gotta Do It

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    The Optimization Sink Hole
    General ThinkFast

    The Optimization Sinkhole

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    Bent Flyvbjerg’s secrets of project success
    General ThinkFast

    Bent Flyvbjerg’s secrets of project success

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    ThinkGen’s Habit Lens(SM): The Missing Element of Pharmaceutical Brand Strategy
    General ThinkFast

    ThinkGen’s Habit Lens(SM): The Missing Element of Pharmaceutical Brand Strategy

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    General ThinkFast

    The Brilliant Math Coach Teaching America’s Kids to Outsmart AI

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    General ThinkFast

    Asian Americans feel a lack of belonging and safety, national surveys find

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    Vinod Khosla predicts AI doctors could be here sooner than you think
    General ThinkFast

    Vinod Khosla predicts AI doctors could be here sooner than you think

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    THE KINGDOM OF PREP
    General ThinkFast

    THE KINGDOM OF PREP

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    Tip of the Iceberg
    General ThinkFast

    Tip of the Iceberg

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    Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care
    General ThinkFast

    Estimation of the Time Needed to Deliver the 2020 USPSTF Preventive Care Recommendations in Primary Care

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    More Girls Are Being Diagnosed With Autism
    General ThinkFast

    More Girls Are Being Diagnosed With Autism

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    Cal Newport on knowledge work, Part 2: “Slow productivity”
    General ThinkFast

    Cal Newport on knowledge work, Part 2: “Slow productivity”

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    The Behavioral Health Ecosystem Is Still Out of Alignment
    General ThinkFast

    The Behavioral Health Ecosystem Is Still Out of Alignment

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    Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups
    General ThinkFast

    Only Physicians With Relevant Expertise Should Handle Prior Authorization Disputes: Doctors Groups

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    Doctors' Burden: Physician Suicide Report 2023
    General ThinkFast

    Doctors' Burden: Physician Suicide Report 2023

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    Medical Weight-Loss Management | WeightWatchers US
    General ThinkFast

    Medical Weight-Loss Management | WeightWatchers US

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    Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice
    General ThinkFast

    Docs Struggle to Keep Up With the Flood of New Medical Knowledge. Here's Advice

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    Healthy Reputation: More Than Medicine
    General ThinkFast

    Healthy Reputation: More Than Medicine

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    Major coalition of health groups aims to combat health misinformation
    General ThinkFast

    Major coalition of health groups aims to combat health misinformation

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    Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.
    General ThinkFast

    Is ‘Pharma Bro’ Martin Shkreli violating his lifetime industry ban? The FTC wants to know.

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    Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs
    General ThinkFast

    Doctors Are Disappearing From Emergency Rooms as Hospitals Look to Cut Costs

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    How Would You Redesign Your Doctor’s Office?
    General ThinkFast

    How Would You Redesign Your Doctor’s Office?

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    Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy
    General ThinkFast

    Following adcomm meeting, FDA aims to ‘simplify’ vaccination with tweaks to long-term COVID-19 strategy

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    A Major Source of Aggravation and Burnout for Hundreds of Physicians
    General ThinkFast

    A Major Source of Aggravation and Burnout for Hundreds of Physicians

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    The US Just Greenlit High-Tech Alternatives to Animal Testing
    General ThinkFast

    The US Just Greenlit High-Tech Alternatives to Animal Testing

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    DG Wellbeing: Healthcare Provided by DocGo
    General ThinkFast

    DG Wellbeing: Healthcare Provided by DocGo

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    Google is holding an event about search and AI on February 8th
    General ThinkFast

    Google is holding an event about search and AI on February 8th

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    Amazon debuts RxPass, a $5-per-month prescription drug delivery service
    General ThinkFast

    Amazon debuts RxPass, a $5-per-month prescription drug delivery service

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    Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries
    General ThinkFast

    Pfizer Expands ‘An Accord for a Healthier World’ Product Offering to Include Full Portfolio for Greater Benefit to 1.2 Billion People in 45 Lower-Income Countries

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    An FDA proposal could make OTC switches easier. Here’s what the industry has to say
    General ThinkFast

    An FDA proposal could make OTC switches easier. Here’s what the industry has to say

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    Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout
    General ThinkFast

    Association of Electronic Health Record Inbasket Message Characteristics With Physician Burnout

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    The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy
    General ThinkFast

    The Number One Health Story From 2022 Is The Troubling Decline In Life Expectancy

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    A Drug to Treat Aging May Not Be a Pipe Dream
    General ThinkFast

    A Drug to Treat Aging May Not Be a Pipe Dream

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    The Power of 'Why' in Health Behavior Change
    General ThinkFast

    The Power of 'Why' in Health Behavior Change

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    Would You Go to a 100-Year-Old Doctor?
    General ThinkFast

    Would You Go to a 100-Year-Old Doctor?

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    What Happens When Doctors and Patients Interrupt Each Other?
    General ThinkFast

    What Happens When Doctors and Patients Interrupt Each Other?

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    Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape
    General ThinkFast

    Updated: Eli Lilly blames Biden's IRA for cancer drug discontinuation as the new pharma playbook takes shape

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    A Treatment for America’s Healthcare Worker Burnout
    General ThinkFast

    A Treatment for America’s Healthcare Worker Burnout

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    Do You Really Want to Read What Your Doctor Writes About You?
    General ThinkFast

    Do You Really Want to Read What Your Doctor Writes About You?

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    ThinkBOOK Recommended Reading: THE COGNITIVE AUTOPSY
    General ThinkBook

    THE COGNITIVE AUTOPSY

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    Amazon Health Clinic: Healthcare is a message away
    General ThinkFast

    Amazon Health Clinic: Healthcare is a message away

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    How Does the Inflation Reduction Act Affect Healthcare?
    General ThinkFast

    How Does the Inflation Reduction Act Affect Healthcare?

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    General ThinkBook

    An Introduction to Medical Decision-Making

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    Vitality: The Next Generation Measure of Health
    General ThinkFast

    Vitality: The Next Generation Measure of Health

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    What the midterm election results mean for medical marketers
    General ThinkFast

    What the midterm election results mean for medical marketers

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    Addressing the healthcare staffing shortage
    General ThinkFast

    Addressing the healthcare staffing shortage

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    Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending
    General ThinkFast

    Twitter advertiser exodus deepens as Volkswagen, Pfizer and General Mills hit pause on ad spending

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    Question Reality - Genetech
    General ThinkFast

    Question Reality - Genetech

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    Question Reality - Genetech
    General ThinkFast

    Question Reality - Genetech

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    National Hospital Flash Report: August 2022
    General ThinkFast

    National Hospital Flash Report: August 2022

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    Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care
    General ThinkFast

    Desert Oasis Healthcare signs on to pilot Google Health's Care Studio for outpatient care

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    Why Healthcare Wearables Are In Your Future
    General ThinkFast

    Why Healthcare Wearables Are In Your Future

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    The Death Knell of Pharma HCP Websites
    General ThinkFast

    The Death Knell of Pharma HCP Websites

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    Changes in Burnout and Satisfaction With Work-Life Integration
    General ThinkFast

    Changes in Burnout and Satisfaction With Work-Life Integration in Physicians During the First 2 Years of the COVID-19 Pandemic

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    Speaker bureaus are a high performing channel, how do your programs measure up?
    General ThinkFast

    Speaker bureaus are a high performing channel, how do your programs measure up?

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    MM+M: How data brokers figure out you're pregnant
    General ThinkFast

    MM+M: How data brokers figure out you're pregnant

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    President Biden recently caused a media stir with his statement on
    General ThinkFast

    President Biden recently caused a media stir with his statement on "60 Minutes"

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    Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
    General ThinkFast

    Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness

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    Alzheimer's drug study yields positive results, say makers Eisai and Biogen
    General ThinkFast

    Alzheimer's drug study yields positive results, say makers Eisai and Biogen

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    Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?
    General Article

    Has the Pandemic Forever Altered Doctors' Views of Pharmaceutical Detailing?

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    How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?
    General Article

    How Can Pharmaceutical Companies Best Serve “Burned Out” Physicians?

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    Three Ways Habit Engineering is Different than Behavioral Economics
    Tip Sheet General

    Three Ways Habit Engineering is Different than Behavioral Economics

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    Habit Marketing vs. Traditional Marketing
    Tip Sheet General

    Habit Marketing vs. Traditional Marketing

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    An Overview of ThinkGen
    Video General

    An Overview of ThinkGen

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    Habit Engineering Real World Applications
    Video General

    Habit Engineering Real World Applications

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    Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond
    Video General

    Rethinking Message Development and Testing for Pharmaceutical Products in 2020 and Beyond

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    Marketing to the Habitual Mind
    Video General

    Marketing to the Habitual Mind

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    Habit Engineering versus Behavioral Economics
    White Paper General

    Habit Engineering versus Behavioral Economics

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    How Do Empathy and Habit Marketing Fit Together?
    White Paper General

    How Do Empathy and Habit Marketing Fit Together?

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    The
    White Paper General

    The "Death" of Product Positioning in Pharmaceutical Marketing

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    Habit Engineering by Dr. Richard Vanderveer
    Video General

    Habit Engineering by Dr. Richard Vanderveer

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    White Paper General

    "Demystifying" Behavioral Economics: What The Experts Say

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    CM Quarterly: Old Dogs Old Tricks
    Archives General Article

    CM Quarterly: Old Dogs Old Tricks

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    Bright Future MM&M
    Archives General Article

    Bright Future MM&M

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    MM&M Signs of Life
    Archives General Article

    MM&M Signs of Life

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    Niches to Riches
    Archives General Article

    Niches to Riches

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    MM&M Crafting Effective Ads
    Archives General Article

    MM&M Crafting Effective Ads

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    Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning
    Archives General Article

    Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning

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    Where do Sales Aids come from?
    Archives General Article

    Where do Sales Aids come from?

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    MM&M Messaging Article
    Archives General Article

    MM&M Messaging Article

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